native advertising

It always stings to hear a prospect say, “Oh you’re like a cheaper/newer version of [your biggest competitor].” It stings even more when you know you have a superior product.

Fighting the ‘copycat’ stigma in SaaS: 3 tricks that work

The rise and impact of influencers has been one of the biggest forces in how the modern online social landscape has evolved in recent times. Now, a company that’s tapping…

Mavrck raises $120M to scale its influencer marketing platform

TikTok announced a ban on political advertising all the way back in 2019. So you’d be forgiven for thinking the ugly problem of democracy-denting political disinformation doesn’t apply inside its…

TikTok called out for lack of ads transparency and for failing to police political payola

As more and more online content ends up hosted on Facebook, it becomes more important for Facebook to provide ways for publishers and creators to make money. That’s why some…

New Facebook rules allow publishers and celebrities to share sponsored content

Succeeding as a modern, high-tech marketer means adapting to accelerating changes in technology—whether that’s leveraging Facebook’s newest features, segmenting customers with even more granularity, or finding a new platform for…

What 2015 Has In Store For Native Ads, TV And Email

MediaSpike, a startup that helps developers place products in broadly popular games for iOS and Android, thinks that virtual reality is going to have a broad audience across these different…

MediaSpike Gave Us A Quick Look At Native Ads In Virtual Reality

BuzzFeed makes the majority of its money on ads that pretend to be content, but can it keep up this charade? Or, is the Starbucks-sponsored “10 Summer Emojis That Should Definitely…

BuzzFeed’s Future Depends On Convincing Us Ads Aren’t Ads

Wattpad, which lets authors share their stories with a community of readers, has attracted lots of interest from investors, having most recently raised a $46 million Series C. It’s also…

Wattpad CEO Says The Social Reading App Will Be Free Forever And Make Money From Native Ads

Native mobile advertising is on fire, especially for independent ad networks looking to challenge their much bigger and established rivals. InMobi, is today launching its native ad platform joining the…

InMobi Launches Native Ad Platform To Woo Publishers Looking Beyond Facebook, Google

When Contently launched out of TechStars startup accelerator in 2011, content farms were quickly becoming the bane of content producers everywhere. Gumming up search engines with low-quality, SEO-optimized linkbait and…

With A Fresh $9M, Contently Looks To Position Itself At The Front Of The New Content Marketing Movement

Until recently, advertising company Jun Group focused on video. In recent months, however, it’s been exploring a format that it calls “owned advertising” with a new product called Overdrive. CEO…

Looking Beyond Video, Jun Group Announces Its Overdrive Format For ‘Owned Advertising’

New York-based Hubbl, a maker of app discovery and personalization technologies, has been snapped up by mobile ad platform Airpush for $15 million, the companies are announcing today. The two…

Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile

Ad company Adiant says that it has acquired a number of assets from MarchEx, including the cost-per-click ad network formerly known as IndustryBrains (which MarchEx acquired nearly a decade ago).…

By Acquiring IndustryBrains, Adiant Aims To Bring Its ‘Content-Style’ Ads to Financial Publishers

Advertising startup Inadco is announcing that it has raised $11 million in Series B funding. The company has developed an advertising product called Form Ads, which are basically cost-per-lead ads…

Inadco Raises $11M As It Brings Its Lead Generation-Focused Ads To Search And Social

Where You Can Go Right, And Wrong, With Native Ads

7:00 am PST • February 17, 2013

Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. James Navin is the Vice President of Strategic Operations for Sharethrough. There has been lots of…

Where You Can Go Right, And Wrong, With Native Ads

Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Five months ago, I published an article on TechCrunch that provided the first framework for the…

Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo