native advertising

  • New Facebook rules allow publishers and celebrities to share sponsored content

    New Facebook rules allow publishers and celebrities to share sponsored content

    As more and more online content ends up hosted on Facebook, it becomes more important for Facebook to provide ways for publishers and creators to make money. That’s why some changes announced today to the social network’s branded content and ads policies could be a big deal. Under the new rules, verified Facebook Pages can now share branded content (i.e., “any post —… Read More

  • What 2015 Has In Store For Native Ads, TV And Email Crunch Network

    What 2015 Has In Store For Native Ads, TV And Email

    Succeeding as a modern, high-tech marketer means adapting to accelerating changes in technology—whether that’s leveraging Facebook’s newest features, segmenting customers with even more granularity, or finding a new platform for viral distribution before the rest of the business world takes notice. While some marketing principles and approaches stay the same, every year… Read More

  • MediaSpike Gave Us A Quick Look At Native Ads In Virtual Reality

    MediaSpike Gave Us A Quick Look At Native Ads In Virtual Reality

    MediaSpike, a startup that helps developers place products in broadly popular games for iOS and Android, thinks that virtual reality is going to have a broad audience across these different use cases. As such, they’ve tweaked their SDK make it easier to integrate with VR experiences being built with Unity. Read More

  • BuzzFeed’s Future Depends On Convincing Us Ads Aren’t Ads

    BuzzFeed’s Future Depends On Convincing Us Ads Aren’t Ads

    BuzzFeed makes the majority of its money on ads that pretend to be content, but can it keep up this charade? Or, is the Starbucks-sponsored “10 Summer Emojis That Should Definitely Exist” no charade at all, but actually the future of media that we should just smile and accept? These are the questions that popped out to me from the news that Andreessen Horowitz invested $50 million… Read More

  • Wattpad CEO Says The Social Reading App Will Be Free Forever And Make Money From Native Ads

    Wattpad CEO Says The Social Reading App Will Be Free Forever And Make Money From Native Ads

    Wattpad, which lets authors share their stories with a community of readers, has attracted lots of interest from investors, having most recently raised a $46 million Series C. It’s also seeing impressive user engagement — the company says that 27 million of its 30 million users are active each month. But founder and CEO Allen Lau noted that until recently, Wattpad hasn’t… Read More

  • InMobi Launches Native Ad Platform To Woo Publishers Looking Beyond Facebook, Google

    InMobi Launches Native Ad Platform To Woo Publishers Looking Beyond Facebook, Google

    Native mobile advertising is on fire, especially for independent ad networks looking to challenge their much bigger and established rivals. InMobi, is today launching its native ad platform joining the rage and attempting to woo publishers and advertisers seeking to create their own unique ads outside these bigger networks. Over next few years, InMobi will invest around $100 million in… Read More

  • With A Fresh $9M, Contently Looks To Position Itself At The Front Of The New Content Marketing Movement

    With A Fresh $9M, Contently Looks To Position Itself At The Front Of The New Content Marketing Movement

    When Contently launched out of TechStars startup accelerator in 2011, content farms were quickly becoming the bane of content producers everywhere. Gumming up search engines with low-quality, SEO-optimized linkbait and shoddy content marketing models, these farms were in the process of jumping the shark. Today, thanks to continuing changes in publishing business models and digital… Read More

  • Looking Beyond Video, Jun Group Announces Its Overdrive Format For ‘Owned Advertising’

    Looking Beyond Video, Jun Group Announces Its Overdrive Format For ‘Owned Advertising’

    Until recently, advertising company Jun Group focused on video. In recent months, however, it’s been exploring a format that it calls “owned advertising” with a new product called Overdrive. CEO Mitchell Reichgut told me that Jun Group actually “soft launched” Overdrive back in June, and it already accounts for more than 30 percent of the company’s revenue. Read More

  • Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile

    Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile

    New York-based Hubbl, a maker of app discovery and personalization technologies, has been snapped up by mobile ad platform Airpush for $15 million, the companies are announcing today. The two businesses will combine their respective efforts – Hubbl with its personalized native ads technology and Airpush with its ecosystem of some 120,000 mobile apps – to create a new, native… Read More

  • By Acquiring IndustryBrains, Adiant Aims To Bring Its ‘Content-Style’ Ads to Financial Publishers

    By Acquiring IndustryBrains, Adiant Aims To Bring Its ‘Content-Style’ Ads to Financial Publishers

    Ad company Adiant says that it has acquired a number of assets from MarchEx, including the cost-per-click ad network formerly known as IndustryBrains (which MarchEx acquired nearly a decade ago). Adiant CEO Ash Nashed said this should help his company’s ad network Adblade expand into financial publishing. MarchEx/IndustryBrains serves publishers including Bloomberg, Bankrate… Read More

  • Inadco Raises $11M As It Brings Its Lead Generation-Focused Ads To Search And Social

    Inadco Raises $11M As It Brings Its Lead Generation-Focused Ads To Search And Social

    Advertising startup Inadco is announcing that it has raised $11 million in Series B funding. The company has developed an advertising product called Form Ads, which are basically cost-per-lead ads that allow consumers to provide their basic information to an advertiser without having to leave the website or app that they’re visiting. When the company emerged from stealth two years ago… Read More

  • Where You Can Go Right, And Wrong, With Native Ads Crunch Network

    Where You Can Go Right, And Wrong, With Native Ads

    Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. James Navin is the Vice President of Strategic Operations for Sharethrough. There has been lots of talk in the digital media trade press about “native advertising” and the opportunities for advertisers. Yet, much less has been written about the opportunities… Read More

  • Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

    Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

    Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Five months ago, I published an article on TechCrunch that provided the first framework for the emerging Native Advertising market. At the time, “native advertising” (a term coined by Fred Wilson) was a new name for an old concept — monetization models… Read More