native advertising

Fighting the ‘copycat’ stigma in SaaS: 3 tricks that work

It always stings to hear a prospect say, "Oh you’re like a cheaper/newer version of [your biggest competitor]." It stings even more when you know you have a superior product.

Mavrck raises $120M to scale its influencer marketing platform

The rise and impact of influencers has been one of the biggest forces in how the modern online social landscape has evolved in recent times. Now, a company that’s tapping into that influencer ju

TikTok called out for lack of ads transparency and for failing to police political payola

TikTok announced a ban on political advertising all the way back in 2019. So you’d be forgiven for thinking the ugly problem of democracy-denting political disinformation doesn’t apply ins

New Facebook rules allow publishers and celebrities to share sponsored content

As more and more online content ends up hosted on Facebook, it becomes more important for Facebook to provide ways for publishers and creators to make money. That’s why some changes announced to

What 2015 Has In Store For Native Ads, TV And Email

Succeeding as a modern, high-tech marketer means adapting to accelerating changes in technology—whether that’s leveraging Facebook’s newest features, segmenting customers with even more granular

MediaSpike Gave Us A Quick Look At Native Ads In Virtual Reality

MediaSpike, a startup that helps developers place products in broadly popular games for iOS and Android, thinks that virtual reality is going to have a broad audience across these different use cases.

BuzzFeed’s Future Depends On Convincing Us Ads Aren’t Ads

BuzzFeed makes the majority of its money on ads that pretend to be content, but can it keep up this charade? Or, is the Starbucks-sponsored “10 Summer Emojis That Should Definitely Exist”

Wattpad CEO Says The Social Reading App Will Be Free Forever And Make Money From Native Ads

Wattpad, which lets authors share their stories with a community of readers, has attracted lots of interest from investors, having most recently raised a $46 million Series C. It's also seeing impress

InMobi Launches Native Ad Platform To Woo Publishers Looking Beyond Facebook, Google

Native mobile advertising is on fire, especially for independent ad networks looking to challenge their much bigger and established rivals. InMobi, is today launching its native ad platform joining th

With A Fresh $9M, Contently Looks To Position Itself At The Front Of The New Content Marketing Movement

When Contently launched out of TechStars startup accelerator in 2011, content farms were quickly becoming the bane of content producers everywhere. Gumming up search engines with low-quality, SEO-opti

Looking Beyond Video, Jun Group Announces Its Overdrive Format For ‘Owned Advertising’

Until recently, advertising company <a target="_blank" href="">Jun Group</a> focused <a href="">on video</a>. In rece

Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile

New York-based <a target="_blank" href="">Hubbl</a>, a maker of app discovery and personalization technologies, has been snapped up by mobile ad platform <a target="_blank" href="http:

By Acquiring IndustryBrains, Adiant Aims To Bring Its ‘Content-Style’ Ads to Financial Publishers

Ad company <a target="_blank" href="">Adiant</a> says that it has acquired a number of assets from MarchEx, including the cost-per-click ad network formerly known as <a target="_b

Inadco Raises $11M As It Brings Its Lead Generation-Focused Ads To Search And Social

Advertising startup <a target="_blank" href="">Inadco</a> is announcing that it has raised $11 million in Series B funding. The company has developed an advertising product cal

Where You Can Go Right, And Wrong, With Native Ads

<b>Editor's note:</b> <em>Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. James Navin is the Vice President of Strategic Operations for Sharethrough. </

Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

<b>Editor’s note:</b> <em>Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. </em> Five months ago, I published an article on TechCrunch that provided