native ads

Yahoo gets 25% stake in Taboola as part of long-term advertising deal

Yahoo is taking a nearly 25% stake in advertising network Taboola. In exchange for this move, Taboola is becoming Yahoo’s native advertising partner through a 30-year commercial agreement. If you’

TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the U.S. TikTok app, where a video labeled “Sponsored&#8221

Pressboard raises $2M for its native ad marketplace

Whether you love or hate native content, revenues from traditional display advertising continue to decline for most publishers, and native ads are one of the few new revenue opportunities for them. En

Wattpad sets its sights on brands, publishers and Hollywood with Wattpad Studios

Wattpad, a popular site where authors can share stories with readers, is announcing its broader ambitions with the launch of a new division called Wattpad Studios. The company describes Studios as a w

The New York Times acquires influencer marketing agency HelloSociety

The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc. Los Angeles-based Science both invest in startups and build

Native Ad Company Sharethrough Raises $10M From British Sky Broadcasting And Others

Earlier this month, <a target="_blank" href="">Sharethrough</a> announced its European expansion, and it jumpstarted those efforts by <a href="

Sharethrough Acquires UK’s VAN As A Springboard For International Growth

Advertising company Sharethrough announced today that it's moving into Europe with the acquisition of a London-based company called <a target="_blank" href="">VAN</a>. The financi

Chartbeat’s Campaign IQ Dashboard Offers A Less Wonky Way To Measure Ads

Real-time analytics service Chartbeat has been <a target="_blank" href="">banging the drum</a> for the past few months about the ne

SimpleReach Raises $9M To Measure Content Marketing And Native Ads

<a target="_blank" href="">SimpleReach</a>, a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9

Twitter Buys Mobile Native Ad Startup Namo Media For Around $50M

Twitter has made another acquisition to build the social network’s ad tech business — specifically in the area of native ads. It has acquired Namo Media, a specialist in “native ad

Sharethrough Takes On Crappy Native Ads With Its New Content Quality Score

Native advertising is sometimes hyped up as being just like regular content — but I think it's fair to say that isn't always the case. In fact, Dan Greenberg, the CEO of ad company <a target="_bl

Twitter Says Native Ads Will Be Available To All MoPub Publishers Tomorrow

MoPub is making native ads available to all of its publishers tomorrow, according to blog posts <a target="_blank" href="

TripleLift Raises $4M Round Led By True Ventures To Turn Brand Images Into Native Ads

Ad startup <a target="_blank" href="">TripleLift</a> is announcing that it has raised $4 million in Series A funding. The company's founders have said that they're trying t

Native Ad Company Sharethrough Raises $17M More

<a target="_blank" href="">Sharethrough</a>, a startup focused on native advertising, is announcing that it has raised $17 million in its third round of funding. That break

Namo Media Brings More Flexibility To Native Mobile Ads, Announces Former Facebook VP Badros As Advisor

It's been nearly a year since I last wrote about <a target="_blank" href="">Namo Media</a>, the native ad startup <a href="

Sponsify Aims To Become The Platform For Product Placement And Other Native Ads On YouTube

A just-launched startup called <a target="_blank" href="">Sponsify</a> is looking to bring native ads to YouTube in a big way. I doubt anyone who visits YouTube is complaining abo

Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile

New York-based <a target="_blank" href="">Hubbl</a>, a maker of app discovery and personalization technologies, has been snapped up by mobile ad platform <a target="_blank" href="http:

Polar Adds MediaVoice Native Ad Platform, Drops ‘Mobile’ From Its Name In Cross-Platform Rebrand

Native ads are all you hear about in media properties these days, thanks in no small part to big pubs like BuzzFeed wholeheartedly embracing the format, and Twitter and Facebook trying it out, too. Na

A Year After Launch (And With 300K Sites Created), ‘Social Front Page’ RebelMouse Mulls Ad Strategy

It's been <a href="">a little more than a year</a> since former Huffington Post CTO Paul Berry first launched <a target="_blank" href="http://ww

Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

<b>Editor’s note:</b> <em>Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. </em> Five months ago, I published an article on TechCrunch that provided