native ads

  • Pressboard raises $2M for its native ad marketplace

    Pressboard raises $2M for its native ad marketplace

    Whether you love or hate native content, revenues from traditional display advertising continue to decline for most publishers, and native ads are one of the few new revenue opportunities for them. Enter Pressboard, a native ad marketplace that today announced it has raised a $2 million funding. Read More

  • Wattpad sets its sights on brands, publishers and Hollywood with Wattpad Studios

    Wattpad sets its sights on brands, publishers and Hollywood with Wattpad Studios

    Wattpad, a popular site where authors can share stories with readers, is announcing its broader ambitions with the launch of a new division called Wattpad Studios. The company describes Studios as a way for Wattpad to partner with the entertainment industry, and it said the new division will operate like the multi-channel networks that work with online video creators. Wattpad Studios builds… Read More

  • The New York Times acquires influencer marketing agency HelloSociety

    The New York Times acquires influencer marketing agency HelloSociety

    The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc. Los Angeles-based Science both invest in startups and builds its own companies. It launched HelloSociety (which it fully owned) back in 2012 as an analytics platform for Pinterest marketers. Read More

  • Native Ad Company Sharethrough Raises $10M From British Sky Broadcasting And Others

    Native Ad Company Sharethrough Raises $10M From British Sky Broadcasting And Others

    Earlier this month, Sharethrough announced its European expansion, and it jumpstarted those efforts by acquiring London-based competitor VAN. Now it looks like the company will also be getting help from one of the region’s big media companies — British Sky Broadcasting. Specifically, Sharethrough is announcing a $5 million strategic investment from BSkyB. With the participation… Read More

  • Sharethrough Acquires UK’s VAN As A Springboard For International Growth

    Sharethrough Acquires UK’s VAN As A Springboard For International Growth

    Advertising company Sharethrough announced today that it’s moving into Europe with the acquisition of a London-based company called VAN. The financial terms of the deal are not being disclosed. Sharethrough’s head of communications Thomas Channick told me via email that the VAN team will form “the core” of European operations, although the company plans to double… Read More

  • Chartbeat’s Campaign IQ Dashboard Offers A Less Wonky Way To Measure Ads

    Chartbeat’s Campaign IQ Dashboard Offers A Less Wonky Way To Measure Ads

    Real-time analytics service Chartbeat has been banging the drum for the past few months about the need to focus less on clicks and more on attention, when it comes to measuring the success of content and especially ads. Now the company is moving further in that direction with the launch of a new tool called Campaign IQ. Chartbeat already launched native ad analytics earlier this year, but… Read More

  • SimpleReach Raises $9M To Measure Content Marketing And Native Ads

    SimpleReach Raises $9M To Measure Content Marketing And Native Ads

    SimpleReach, a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9 million in Series A funding. The company says it can not only tell customers how well their content is doing on publisher websites and on social media, but also predict which articles will take off — each article is assigned a score between 0… Read More

  • Twitter Buys Mobile Native Ad Startup Namo Media For Around $50M

    Twitter Buys Mobile Native Ad Startup Namo Media For Around $50M

    Twitter has made another acquisition to build the social network’s ad tech business — specifically in the area of native ads. It has acquired Namo Media, a specialist in “native ad” content that integrates with the site where the ads are being viewed, with a focus on mobile ads. Twitter is not commenting on the price, but I have heard from reliable sources that… Read More

  • Sharethrough Takes On Crappy Native Ads With Its New Content Quality Score

    Sharethrough Takes On Crappy Native Ads With Its New Content Quality Score

    Native advertising is sometimes hyped up as being just like regular content — but I think it’s fair to say that isn’t always the case. In fact, Dan Greenberg, the CEO of ad company Sharethrough, told me that there’s “a little bit of a battle for the web” shaping up, with one side pushing for native ads that contain genuinely good content, and the other trying… Read More