• DST completes purchase of, exits

    Internet investment group Digital Sky Technologies (DST) today formally announced the acquisition of Russian social network, which we reported on last week. DST has bought out out the minority shareholders in Forticom Group Limited – which it now fully owns – and Odnoklassniki, and interestingly transferred its interest in the Polish social network… Read More

  • Modeling The True Value Of Social Networks: 2009 Edition

    A year ago we modeled out the true value of various social networks based on the idea that users in high-value online advertising markets like Japan, the UK and the U.S. were worth more (financially speaking) than those in lower value online advertising markets. Facebook had recently become the largest worldwide social network in terms of users, but based on our model MySpace was still by far… Read More

  • Modeling The Real Market Value Of Social Networks

    Is MySpace worth $3 billion, or $20 billion? It depends on how you value a user. It’s time to start comparing the big global social networks on something other than unique visitors and page views. I believe an effective way to value a particular user is based on the average Internet advertising spend per person in the country they live in. The higher the spend, the more value the… Read More

  • Estonia's Forticom Acquires Controlling Stake In Polish Portal For $92 million

    Estonia’s Forticom, which runs Lithuanian social network and owns a 25% stake in Russian social network, has acquired a controlling stake in Polish web portal nasza-klasa for 200 million PLN, or about $92 million. This comes from a couple of reports – the Warsaw Business Journal says nasza-klasa has about 7.5 million monthly users and reported the price above. Read More