• Booyah's MyTown Hits 3.1 Million Users

    Booyah’s MyTown is still losing to Foursquare in the hype department, but frankly, I don’t think CEO Keith Lee really cares. MyTown is still adding users at an impressive clip. This Tuesday, the geo-location game hit 3.1 million users. The site has racked up 400 million check-ins in the last 6 months, or roughly 67 million check-ins per month on average. For comparison… Read More

  • Booyah's MyTown Launches Product Check-Ins

    Booyah’s MyTown Unlocks Product Check-Ins [Video]

    On Friday, Booyah’s MyTown unveiled a new software update that will let users check-in to physical, real world products. Booyah is not the first to come to market with the idea of checking into a product or activity— other services like Miso and Hot Potato allow users to check into a wide array of “products” like television shows, movies, and online… Read More

  • Loopt Hits 4 Million Users, Propelled By iOS 4 And Android

    “Foursquare gets all the hype.” It’s something I hear just about every day from just about every other location-based startup. And it’s true, though I would argue that it’s warranted — and investors seem to agree. But it’s also important to keep some perspective. While Foursquare is just shy of 2 million users, other services like MyTown have… Read More

  • Booyah Raises $20 Million From Accel, Expects 6 Million Users By The End Of This Summer

    Booyah is the not-so-little location based engine that could. The company behind MyTown has raised $20 million in new funding from a group of investors led by Accel (current investors, Kleiner Perkins Caufield & Byers and DAG Ventures, also participated in this round). Accel’s Jim Breyer, a board member of Wal-Mart, Dell and Facebook, will join Booyah’s board. (According to… Read More

  • Google Latitude Has 3 Million Active Users, Check-Ins Likely On The Way

    Google Latitude Has 3 Million Active Users, Check-Ins Likely On The Way

    “Hey Foursquare and MyTown, suck it.” Okay, Google’s Steve Lee didn’t actually say that during the location panel at the Web 2.0 Expo today, but he may as well have. While Foursquare may have just crossed 1 million users, and MyTown now has 2 million, Lee revealed today that Latitude, Google’s location-based service, has 3 million active users — and some… Read More

  • MyTown Hits 1.5 Million Location-Based Gamers; Ups The Social With Version 3.0

    MyTown Hits 1.5 Million Location-Based Gamers; Ups The Social With Version 3.0

    While Foursquare and Gowalla garner much of the buzz around location right now, Booyah’s MyTown continues to garner many of the actual users. In fact, the service has crossed 1.5 million users. And it’s gaining them at an incredible rate of 130,000 new users a week. Compare this to Foursquare, which during SXSW crossed 600,000 total users. And MyTown is showing no signs of… Read More

  • Check-In Fatigue. Or, Why I'm Rooting For An All-Out Location War.

    Check-In Fatigue. Or, Why I'm Rooting For An All-Out Location War.

    I didn’t have the same problems at SXSW this year that some people did. Was it too crowded at some events? Sure. But there were plenty of alternative things to do. Did some of the keynotes bomb? Yes. But there were plenty of other things to listen to. Did AT&T fail? No. Actually, they did an awesome job keeping the network up. Instead, I had a problem of a different kind… Read More

  • Apple Gets Location Fever Too In The App Store

    Apple Gets Location Fever Too In The App Store

    SXSW Interactive is now over. While a clear winner in the “Location War” has yet to be determined, the truth is that many of the location-based services won, as all of them got a huge amount of exposure over the past week. And look for that trend to continue in a big way, as Apple is now highlighting several of them in the App Store. As you can see in the images in this post, Apple… Read More

  • MyTown 2.0 Evolves The Gaming And Monetization Of Location

    Last week, we wrote about MyTown, an iPhone application created by Booyah already had 500,000 users. That was significant because the app, which is a location-based game, was already well ahead of rivals Foursquare and Gowalla in terms of users — and it gained all those in just one month. Today, brings an entirely new version of the app to the App Store, MyTown 2.0. With this new… Read More

  • Foursquare Who? Gowalla What? MyTown Has 500,000 Users And 31 Million Check-Ins

    The race to become the hot location-based gaming service is red hot right now. Foursquare and Gowalla dominate the headlines, but another iPhone app, MyTown, has managed to rocket past them in usage in a little over a month with little fanfare. Today, the service has some 500,000 users, co-founder Keith Lee tells us. That puts it far ahead of either of the two more well-covered apps. So how… Read More