MrBeast

Whenever YouTube superstar MrBeast crops up in business or tech headlines, you’re guaranteed to find a slew of bewildered comments: Who is this guy, and why is a YouTuber such a big deal? Am I o

At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creat

Rosie Nguyen isn’t your typical startup founder. Her Instagram grid perfectly depicts the two sides of who she is: In one post, she’s live on CNBC speaking out against Apple’s developer fees

A banking app built for online creators, Creative Juice announced its $50 million fund to underwrite creator businesses. YouTubers and other social media stars can apply for upfront cash to grow their

How do YouTubers make a living? Usually, through a mixture of merch sales, membership programs or maybe even a custom product. But YouTube ad revenue makes up a sizable chunk of the pie chart. A YouTu

In the summer of 2020, TikTok set aside $200 million to pay U.S. creators in what it called a “creator fund.” This wasn’t a common practice at the time. The more seasoned platform Yo

First, everyone was talking about “Squid Game,” the Korean psychological thriller that became Netflix’s biggest series launch ever, with 142 million viewers. Now, everyone’s ta

MrBeast’s management company is getting into the venture business. Night Media, the six-year-old, Dallas-based multimedia talent management company, is closing a debut fund with $20 million in c