Modern Fertility

How close are we to understanding what’s going on?

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers and nuance behind the headlines. This week we recorded live, which is always good fun,

Modern Fertility co-founder leaves Ro a year after acquisition

Modern Fertility co-founder Afton Vechery is leaving healthcare unicorn Ro about a year after her company, built alongside co-founder Carly Leahy, was sold for north of $225 million. According to an i

Oova raises $1.2M to develop a better at-home kit for detecting a woman’s best time to conceive

Oova officially launched its Oova Kit that includes an at-home test that quantitatively measures two hormones, informing a woman — and her doctor — of her fertile days and confirming ovulation.

The imbalanced landscape of hormonal health

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. For this week’s deep dive, Alex, Natasha and Chris dug into the wo

Hormonal health is a massive opportunity: Where are the unicorns?

Hormones are key to solving many health conditions that disproportionately impact women, from diabetes to infertility to mental health challenges.

Future Family raises $9M to make fertility treatments more accessible and expand its clinic network

Future Family, a company we’ve written about a few times over the years, makes fertility treatments more accessible. They pre-negotiate terms with fertility clinics to ensure there are no surpri

Ro acquires Modern Fertility in a deal north of $225 million

Ro, a digital elective care and telemedicine provider last valued at $5 billion, announced today that it has acquired Modern Fertility, a reproductive health company founded in 2017. Axios estimates

Stix expands from at-home pregnancy and ovulation tests to UTI products with $3.5M seed

Companies like Ro and Hims have capitalized on the need for more seamless and discreet access to health and wellness products that are part of everyday life. For men. Stix is looking to do the same fo

Decrease user churn by better managing expectations

Plus, competitor ads analysis for Facebook, budget explainer ads and more.

Direct mail still works if you avoid common mistakes

We’ve aggregated many of the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

Turning Google traffic into leads, and what’s new in SEO

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

Getting more people to open your emails

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

What’s the right way to sponsor a YouTube influencer?

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

How to get people to open your emails

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

How to get your ads working, and whether PR is worth it

Julian Shapiro Contributor Share on X Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vett

How to work with top influencers and avoid ad blockers

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

Modern Fertility raises $15 million to sell its hormone tests — and gather more fertility data from its users

A fresh $15 million in funding led by Forerunner Ventures should help. Forerunner founder Kirsten Green, who takes a board seat as part of the round, is known for countless savvy bets on a wide number

It’s a new era for fertility tech

We explored venture capitalists' latest bets on fertility and contraception tech, including Modern Fertility, Extend Fertility, Natural Cycles, Nurx, Clue and more.

This newly funded startup wants to help women gauge their reproductive health a lot sooner in life

It’s often the case that women don’t think much about their reproductive health until they have to. Sometimes it begins with an aside from a well-meaning gynecologist — or one’

Modern Fertility is offering a comprehensive fertility test for women who hope to be moms someday

There are a number of ways to find out more about your fertility these days -- including from several at-home fertility test startups that have started to pop up in the last few years. Modern Fertili