mobile marketing

Postscript takes in $65M so Shopify merchants can send more personalized texts to customers

Black Friday is typically a big SMS day, but Memorial Day was the company’s largest SMS sending day this year with between 30 and 40 million texts sent.

South Africa’s Mobiz nabs $4M to expand personalized SMS marketing into the US

Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared V

This Week in Apps: Google Play gets new rules, Apple launches app marketing tools, EU looks to rein in tech giants

Welcome back to This Week in Apps, the TechCrunch series that recaps the latest OS news, the applications they support and the money that flows through it all. The app industry is as hot as ever, wi

Millions of SMS messages exposed in database security lapse

A massive database storing tens of millions of SMS text messages, most of which were sent by businesses to potential customers, has been found online. The database is run by TrueDialog, a business SMS

Google brings RCS support in its Android Messages app to the US

Google today announced that it is now rolling out to all of its users in the U.S. support for Rich Communication Services messages (you can think of it as the next generation of SMS) in the Android Me

An unsecured SMS spam operation doxxed its owners

A massive SMS spamming operation kicked out tens of millions of text messages, pestering unsuspecting recipients with links to fake sites flogging loans and free money. The operation was simple but sm

App marketing platform AppLovin launches mobile application publishing studio, Lion Studios

Selling much more than breadsticks and calamari, app marketing platform AppLovin has launched a new application publishing studio to allow developers (of primarily mobile games) to concentrate on buil

Mavin says it can improve app engagement by making marketers more timely

As mobile developers and publishers wrestle with how to keep users engaged with their apps, Mavin Motion co-founder and CEO Shailesh Nalawadi said it's time for new strategies.

Attack of the apps

Mobile surveillance by ad-sponsored smartphone apps is intrusive and creepy -- and it can easily compromise your enterprise’s data.

Leanplum raises $29M Series C round for its mobile marketing platform

Leanplum started out as a mobile A/B testing platform but has since built on this foundation to become a fully-fledged mobile marketing platform. The company has now raised a $29 million Series C roun

Mapping Israel’s marketing technology industry

Marketing technology is in the midst of a worldwide boom. Given the expansion of the internet, social media and various other forms of digital technology, there are a growing number of ways to market

The battle for the post-digital world

Marketing in a post-digital world was a major theme of the 2016 Forrester Research Marketing Forum. At the event, analyst Carl Doty defined the post-digital world as one in which digital is embedded i

The Ultimate Ad

If Mad Men is to be believed, the difference between a successful brand and a failure is the perfect ad: one witty line, the perfect image; an overall feeling that captures and captivates the target a

Marketing In The Fast Lane With Self-Driving Cars

From George Orwell predicting the overwhelming reach of television in 1984 to the video phone calls in Back to the Future, it seems that technology often imitates pop culture. Nowhere could that be tr

Mobile Messaging For Marketers 101

If you’re a consumer-brand marketer, you’ve no doubt given thought to running a marketing campaign or having a presence on a mobile messaging app. After all, every consumer is increasingly using m

Why Starbucks’ Order And Pay Is More Than Milk Froth

There was a time when mobile content was king. Consumers sought ringtones and java games, despite their appalling user experience. Then came smartphones and apps, and, in terms of content, everything

MoEngage Raises $4.25M Series A To Grow In The U.S.

MoEngage, which provides user analytics and automated mobile marketing for some of India’s biggest mobile apps, is setting its sights on the rest of the world. The company announced today that it ha

Cheetah Mobile Will Launch Its Online Advertising Platform In India

Best known as an Android utility app maker, Cheetah Mobile is now focused on global growth for its mobile advertising business. The Beijing-based company announced today that it will launch its advert

Mobile Marketing And Analytics Startup WizRocket Lands $8M From Sequoia And Accel

<a target="_blank" href="http://wizrocket.com/">WizRocket</a>, which helps companies increase user engagement by fine-tuning mobile, web, and e-mail notifications, has raised $8 million in new funding

Gallop Labs Raises $2M To Help Mobile Publishers Find And Monetize Valuable Users

Mobile marketing startup <a target="_blank" href="https://www.galloplabs.com/#/">Gallop Labs</a> is announcing that it has raised $2 million in seed funding. The round was led by Golden Venture Par
Load More