Black Friday is typically a big SMS day, but Memorial Day was the company’s largest SMS sending day this year with between 30 and 40 million texts sent.
Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared V
Welcome back to This Week in Apps, the TechCrunch series that recaps the latest OS news, the applications they support and the money that flows through it all. The app industry is as hot as ever, wi
A massive database storing tens of millions of SMS text messages, most of which were sent by businesses to potential customers, has been found online. The database is run by TrueDialog, a business SMS
Google today announced that it is now rolling out to all of its users in the U.S. support for Rich Communication Services messages (you can think of it as the next generation of SMS) in the Android Me
A massive SMS spamming operation kicked out tens of millions of text messages, pestering unsuspecting recipients with links to fake sites flogging loans and free money. The operation was simple but sm
Selling much more than breadsticks and calamari, app marketing platform AppLovin has launched a new application publishing studio to allow developers (of primarily mobile games) to concentrate on buil
As mobile developers and publishers wrestle with how to keep users engaged with their apps, Mavin Motion co-founder and CEO Shailesh Nalawadi said it's time for new strategies.
Mobile surveillance by ad-sponsored smartphone apps is intrusive and creepy -- and it can easily compromise your enterprise’s data.
Leanplum started out as a mobile A/B testing platform but has since built on this foundation to become a fully-fledged mobile marketing platform. The company has now raised a $29 million Series C roun
Marketing technology is in the midst of a worldwide boom. Given the expansion of the internet, social media and various other forms of digital technology, there are a growing number of ways to market
Marketing in a post-digital world was a major theme of the 2016 Forrester Research Marketing Forum. At the event, analyst Carl Doty defined the post-digital world as one in which digital is embedded i
If Mad Men is to be believed, the difference between a successful brand and a failure is the perfect ad: one witty line, the perfect image; an overall feeling that captures and captivates the target a
From George Orwell predicting the overwhelming reach of television in 1984 to the video phone calls in Back to the Future, it seems that technology often imitates pop culture. Nowhere could that be tr
If you’re a consumer-brand marketer, you’ve no doubt given thought to running a marketing campaign or having a presence on a mobile messaging app. After all, every consumer is increasingly using m
There was a time when mobile content was king. Consumers sought ringtones and java games, despite their appalling user experience. Then came smartphones and apps, and, in terms of content, everything
MoEngage, which provides user analytics and automated mobile marketing for some of India’s biggest mobile apps, is setting its sights on the rest of the world. The company announced today that it ha
Best known as an Android utility app maker, Cheetah Mobile is now focused on global growth for its mobile advertising business. The Beijing-based company announced today that it will launch its advert
<a target="_blank" href="http://wizrocket.com/">WizRocket</a>, which helps companies increase user engagement by fine-tuning mobile, web, and e-mail notifications, has raised $8 million in new funding
Mobile marketing startup <a target="_blank" href="https://www.galloplabs.com/#/">Gallop Labs</a> is announcing that it has raised $2 million in seed funding.
The round was led by Golden Venture Par
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