mobile analytics

ServiceNow acqui-hires mobile analytics startup Appsee

In a carefully framed deal, ServiceNow announced this morning that it has acquired the intellectual property and key personnel of mobile analytics company Appsee for an undisclosed price. Under the te

Analytics Startup Mixpanel Lays Off 18 Employees

Mixpanel laid off 18 people yesterday, representing less than 10 percent of its 230-plus person team. “This is obviously a deeply tough decision,” said CEO Suhail Doshi. “By no means

SimilarWeb Buys Quettra To Move Deeper Into Mobile Analytics And Big Data

Yet more consolidation is happening in the world of analytics. Today Israeli web analytics and traffic measurement startup SimilarWeb announced that it has acquired Quettra, a provider of mobile analy

MoEngage Raises $4.25M Series A To Grow In The U.S.

MoEngage, which provides user analytics and automated mobile marketing for some of India’s biggest mobile apps, is setting its sights on the rest of the world. The company announced today that it ha

Mobile Marketing And Analytics Startup WizRocket Lands $8M From Sequoia And Accel

<a target="_blank" href="">WizRocket</a>, which helps companies increase user engagement by fine-tuning mobile, web, and e-mail notifications, has raised $8 million in new funding

AppCam Lets Android App Developers Capture Videos Of User Activity For A/B Testing

Freshly launched, AppCam is an SDK that allows Android developers to capture videos of user activity in their apps. The startup says AppCam is the first such service developed especially for Android,

Mobile Analytics Startup Splitforce Raises $150,000 Seed Round, Launches Automatic A/B Testing For iOS And Android

Mobile analytics company Splitforce has launched an automatic A/B testing service for iOS and Android that it says will dramatically increase the speed and efficiency of running user tests for startup

Localytics Raises $16M To Help Complete The Picture For Mobile Marketers

Mobile analytics and marketing firm Localytics has raised $16 million in a Series C round led by Foundation Capital and including existing investor Polaris Partners. The new funding is going to help t

With $1M In Funding, Appsee Promises Mobile Developers Real Insight Into Their Users

Israeli startup <a target="_blank" href="">Appsee</a> says it's taking a different approach to mobile analytics. I wrote about the company more than a year ago <a href="https:/

Analytics Firm Adeven Raises $4.3M To Continue To Push Beyond The Mobile Install Metric

Berlin-based mobile ad and app analytics startup adeven today announced that it has raised a $4.3 million Series B funding round, provided by Capnamic Ventures, Iris Capital and existing investor Targ

Mobile Analytics Company Keen Announces Seed Round

<a target="_blank" href="">Keen</a>, a mobile analytics startup co-founded by former Google Analyics employee Kyle Wild, announced a $750,000 series A investment from 500 Startups, Data

Apsalar Lets You Customize Your Mobile App For Users Based On Their Behavior

Apsalar, a San Francisco-based mobile analytics startup, is giving developers more precision in how they target their users. The company is launching something called "Advanced User Segments" today