mobile advertising

mNectar Raises $7M For New Kinds Of Mobile Ads That Let People Test-Drive Apps

First, there were teeny mobile banner ads pioneered by companies like AdMob, which Google bought for $750 million. Then there were full-screen interstitial ads. Those gave way to mobile video ads and

Perion Buys Grow Mobile For Up To $42M To Build Out Its Marketing Business

More consolidation afoot in the world of mobile ads. <a target="_blank" href="">Perion</a>, the publicly-listed mobile app services company that was the subject of a <a href="h

Twitter Buys Mobile Native Ad Startup Namo Media For Around $50M

Twitter has made another acquisition to build the social network’s ad tech business — specifically in the area of native ads. It has acquired Namo Media, a specialist in “native ad

Opera Buys Rich Media Mobile Ad Startup Apprupt, As Q1 Sales Rise 40%

Opera Software, the Norway-based company that makes browsers for mobile and other devices, today reported its quarterly results and announced another acquisition along the way: apprupt, a mobile start

Vungle Targets Brands With Its New Exchange For In-App Video Ads

<a target="_blank" href="">Vungle</a> announced today that it's launching what it calls "the first ever advertising exchange built exclusively for in-app video." When the compa

Internet Ad Spend To Reach $121B In 2014, 23% Of $537B Total Ad Spend, Ad Tech Boosts Display

Global ad spend is on track to grow 5.5% this year to $537 billion, while Internet advertising will account for nearly one-quarter of that, at $121 billion, according to the latest forecasts out from

Global Mobile Ad Spend Jumped 105% In 2013, On Track For $31.5B In 2014 Led By Google, Says eMarketer

As more people turn away from PCs and turn to smartphones and tablets for their online fix, the market for mobile ads continues to shift, too. Figures out today from research firm <a target="_blank" h

InMobi Launches Interactive Video Ad Platform To Help Advertisers Boost Sales On Mobile

InMobi is making its biggest push so far in capturing a larger share of the $11.9 billion mobile advertising market, as it launches its new video ad platform today. The new mobile video platform also

OpenIDFA, A Solution To IDFA-Related App Store Rejections, Debuts

Following Apple's crackdown on mobile apps' usage of <a target="_blank" href="">IDFA</a> (Identifier for Advertisers) - that is,<a href="htt

Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner

In a new report on the mobile ad market, analyst Gartner is projecting a slowing in the growth rate over the next three years, owing to mobile ad inventory outpacing demand. But despite supply tempora

In Its First Acquisition, YP Buys Mobile Ad Company Sense Networks

Local search and advertising company <a target="_blank" href="">YP</a> is announcing that it has acquired <a target="_blank" href="">Sense Networks</a>.

PaeDae Raises $11.6M, Looks Beyond Mobile Rewards To “User-Centric Advertising”

Mobile rewards and advertising startup <a target="_blank" href="">PaeDae</a> is announcing that it has raised $11.6 million in new funding. The round is a mix of debt and equit

AppHero Acquired By Mobile App Publishing Firm Fuse Powered, Will Turn Its Attention To Ads

App discovery startup AppHero has been acquired by fellow Toronto-based company Fuse Powered, the company announced today, in a deal that will see the entire AppHero team including 19-year old founder

Voxel Brings Its App Virtualization Tools To Android

After <a href="">launching the iOS version of its mobile app advertising platform</a> at TechCrunch’s Disrupt conference in September, <a

Facebook’s Mobile Tipping Point: 48% Of Daily Users Are Now Mobile-Only (But No Mention Of BlackBerry)

The word "<a target="_blank" href="">BlackBerry</a>" did not come up during <a target="_blank" href=""

Just-Launched Mobile Ad Management Platform LiquidM Raises $5M

Startup <a target="_blank" href="">LiquidM</a> is launching a new platform today for ad networks, trading desks, and operators to manage their mobile ad campaigns. The company is

Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B

Global ad spend in 2013 will see steady growth of 3.5% to reach $503 billion by the end of the year, and the amount going into internet advertising will continue to get larger, according to figures ou

Snaps Lets You Mashup And Share Branded Photos, Raises $2.3M From S2K, And Google And Vevo Execs

Instagram has yet to make a formal push into using its platform for paid advertising and marketing purposes (although its co-founder is certainly <a href="

Voxel Virtualizes Mobile Apps To Create Truly Playable, Interactive Ads

<a target="_blank" href="">Voxel</a>, a startup aiming to make mobile ads genuinely representative of the apps they're promoting, just launched on-stage as part of the Startup Batt

Location-Based Marketing Startup Placecast Is Moving Into Mobile Ads (And AdTech) With PlaceAd

<a target="_blank" href="">Placecast</a>, a mobile marketing company that has built out a business around services like its ShopAlerts geo-targeted messaging notifications for
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