• Telefonica, Blackstone Launch Axonix, A Mobile Ad Exchange Built On Defunct MobClix Tech

    Telefonica, Blackstone Launch Axonix, A Mobile Ad Exchange Built On Defunct MobClix Tech

    Telefonica, the Spanish carrier with operations in 24 countries and 323 million customers, is making its latest bid to expand its business beyond basic mobile and telephone services, by moving into ad tech. Read More

  • Infographic: The Mobile World In 60 Seconds

    Infographic: The Mobile World In 60 Seconds

    To say that things move quickly in the mobile space is putting it rather mildly, but an infographic from mobile ad exchange Mobclix aims to highlight what goes down every 60 seconds. In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store. Read More

  • Study Shows AT&T iPhone Owners Rely On WiFi More Than Verizon iPhone Users

    Mobile ad exchange Mobclix is releasing a survey this morning which examines the usage of the Verizon iPhone vs. the AT&T iPhone in the U.S. The Verizon iPhone was released to the public over a month ago, and according to Mobclix’s data, larger metropolitan cities have higher Verizon iPhone usage. The top cities with the highest Verizon iPhone usage across the Mobclix exchange… Read More

  • Mobclix: Android Impressions Grew By 420 Percent In 2010; iPhone Up 347 Percent

    Recently acquired mobile ad exchange Mobclix is releasing its 2010 report, which takes a look at the top trend in the mobile advertising space. 2010 has been a big year for mobile advertising companies and startups, with the Google-AdMob deal approved, Apple’s Quattro buy and iAds launch, Millennial’s fast growth and more. Unsurprisingly, the trend that tops Mobclix’s report… Read More

  • Mobclix Acquired By UK Mobile Marketing Company Velti

    Another one bites the dust. Mobile ad exchange Mobclix has been acquired by London-based mobile marketing agency Velti, we’ve heard from a source with knowledge of the transaction. We originally reported the rumors of a Mobclix deal last week. While terms of the deal have not been disclosed, we hear the size of the acquisition is north of $50 million. UPDATE: We’ve confirmed… Read More

  • Mobile Ad Exchange Mobclix In Acquisition Talks

    We’ve heard from multiple sources that mobile ad exchange Mobclix, which launched at TechCrunch50 in 2008, is in late-stage talks to be acquired. According to our sources, investment bank Allen & Co. is brokering the deal and the buyer is a public company. We’ve contacted Mobclix co-founder Krishna Subramanian who wouldn’t comment on whether his company will be… Read More

  • Mobclix Index: Android Impressions Up 45 Percent In Last Three Months

    Mobile ad exchange network operator Mobclix has published its monthly infographic based on its analytics platform and advertising impressions served by the startup. While July’s report focused on iPad app, August’s infographic addresses ad impressions, CTRs and more in the network. According to Mobclix, impressions on the Android platform have grown 45% in the last 3 months and… Read More

  • Mobclix Index: Games Make Up 20 Percent Of iPad Applications, And More Statistics

    Mobclix Index: Games Make Up 20 Percent Of iPad Applications, And More Statistics

    Exclusive – Mobile ad exchange network operator Mobclix is kicking off a monthly series of infographics based on its analytics platform and advertising impressions served by the startup. In particular, Mobclix will use the infographics to highlight trends and other findings about a variety of platforms, including Apple’s iOS (iPhone and iPad), Android and Windows Mobile 7. The… Read More

  • Clash of the Titans: The Battle To Become The Mobile Search Leader

    Clash of the Titans: The Battle To Become The Mobile Search Leader

    Editor’s note: The following guest post is by Krishna Subramanian, co-founder of mobile ad exchange Mobclix. Mobile search is still one of the big unclaimed prizes on the mobile web. Everyone from Google and Yahoo to Apple is going after it, but Microsoft’s Bing may stealthily become the king of the castle by aggressively promoting Bing through mobile apps. Let’s look at… Read More

  • The App Store Now Has Over 3,000 iPad Apps, Only 20 Percent Are Free

    With iPad app frenzy in full force, the App Store is growing by the minute as iPad apps are being approved. Early this morning, Mobile ad exchange Mobclix tallied the number of apps and the breakdown between paid and free apps in the store. According to Mobclix, there are a total of 3,122 iPad apps in the store (keep in mind, these numbers could have changed slightly in the past few hours). As… Read More

  • Mobile Ad Network Mobclix Releases iPad SDK

    Facing competition from recently acquired AdMob (Google) and Quattro Wireless (Apple), mobile ad network Mobclix has been steadily working to strengthen its products and offerings. The startup just acquired iPhone app sales analytics software Heartbeat and announced a deal to offer Nielsen’s ad targeting data into its ad exchange to enhance ad targeting. Today, Mobclix is officially… Read More

  • Mobclix Acquires iPhone App Sales Analytics Software Heartbeat

    Mobile ad network Mobclix has made its first acquisition. The startup is buying up Heartbeat, a cloud-based SaaS that helps iPhone app developers manage and access sales data, crash reporting, ongoing hourly usage stats, reviews and rankings. The acquisition price was not disclosed. Mobclix bought Heartbeat from app developer Enormego, which launched the software in January 2009. So far… Read More

  • Game Rush: Mobclix And PlayHaven Predict Record iPhone Game Downloads During The Holidays

    Between the presents, family time and the eggnog, iPhone users will be hitting their device for competitive entertainment, says gaming community platform PlayHaven and mobile ad exchange Mobclix. According to data released today, the two companies predict that iPhone game usage is likely to set record in the week between Christmas and New Year’s Day, called a “Game Rush,”… Read More

  • Now That AdMob Bought AdWhirl, Will Anybody Trust It?

    In the budding world of mobile advertising, whoever can control the app developers and gain access to the ad inventory on their apps will eventually win the game. Keep that in mind as you try to understand the very strange acquisition of AdWhirl by AdMob. You see, AdMob is perhaps the largest independent mobile ad network and AdWhirl is a fast growing mobile ad exchange which allows mobile… Read More

  • Mobclix Takes On AdMob By Roping Together 20 Mobile Ad Networks Into An Exchange

    iPhone app developers who choose to go the free route typically try to make money by placing ads in their apps. But now there are so many mobile ad networks competing to serve those ads that iPhone app analytics startup Mobclix is creating a mobile ad network exchange. App developers sign up with their ad inventory and ad networks bid for the spots based on age, gender, location, and… Read More

  • TC50 Startup Mobclix Now Offers Stats On Every iPhone App

    Want to drill down to see how different iPhone apps are doing? You can click around iTunes and collect your own data, or you can visit the Application Ranking section of Mobclix and see the breakdown of iPhone apps in each category. Paid apps still outnumber free apps. Of the 3,420 apps in the iTunes App Store, a full 2,604 (76 percent) are paid, and only 816 are free. (About the same… Read More