• ComScore Buys M:Metrics For $44 Million to Measure the Mobile Web

    Web measurement firm comScore is going mobile. The company is buying M:Metrics for $44.3 million plus 50,000 options of comScore stock. M:Metrics measures mobile Web usage, and will give comScore the ability to track mobile visitors, pageviews, and ads clicked. Its three major products are (from the press release): MobiLensTM, a syndicated monthly online survey that captures overall mobile… Read More