Traditionally, Mixpanel has provided information about product usage to product teams. Increasingly, especially with the end of cookies and third-party data, product data has taken on greater value fo
You've managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.
Lumos, a startup that wants to provide an end-to-end solution for enterprises to manage all of the SaaS apps their employees use, is coming out of stealth today. The company plans to take on the SaaS
Mixpanel was a hot startup in 2014 when it nabbed a $65 million Series B on an $865 million valuation, a sizable B round and valuation for those days. Today, seven years after that announcement, the c
If you're interested in becoming a TechCrunch contributor, I'll be on Twitter Spaces on Tuesday, October 19 from 3 to 3:30 p.m Pacific to answer questions about our editorial guidelines and talk about
The startup myth goes something like this: You launch a startup in your dorm room, get into Y Combinator, find product-market fit, experience hockey-stick growth, raise some funding and expand the pla
After rebranding from White Hat and raising $44 million earlier this year, tech apprenticeship startup Multiverse has raised another round of funding. The company today announced that it has closed $1
As companies gather more data, ensuring that they can trust the quality of that data is becoming increasingly important. An analytics pipeline is only as good as the data it collects, after all, and m
Think back to the last time you onboarded at a new job. Was it a mishmash of documents and calendar invites and calls and, generally speaking, a mess? Probably. That’s likely because onboarding
A few months ago, we declared that “browsers are interesting again,” thanks to increased competition among the major players. Now, as more startups are getting onboard, things are getting
It's a common belief that startups can measure their way to success. Yet early-stage startups often can’t leverage data easily. This piece discusses what to (not) focus on and how to get real result
A look at the 20 most successful companies to come out of Y Combinator.
Analytics company Mixpanel is currently tracking the install base of iOS 12. And the latest version of iOS is quite popular, as it’s already installed on roughly 47.6 percent of all iOS devices; 45.
Most of the data around web browser market share puts Google Chrome or Safari at the top – with their percentage of the market varying by platform and region. But new research from analytics pro
The passwords of some people using sites monitored by popular analytics provider Mixpanel were mistakenly pulled into its software. Until TechCrunch's inquiry, Mixpanel had made no public announcement
Segment helps developers manage all the analytics data their apps and services generate. Besides fanning out this information to analytics services like Google Analytics and Mixpanel, or marketing t
Mixpanel laid off 18 people yesterday, representing less than 10 percent of its 230-plus person team. “This is obviously a deeply tough decision,” said CEO Suhail Doshi. “By no means
According to analytics firm Mixpanel, iOS 9 is making its way into the mainstream with the quickness, even though there were some early download troubles for some. The company tells us that iOS 9 is n
Mixpanel recently unveiled a new feature that should make it easier for mobile businesses to customize the company's analytics tools without writing any additional code.
A number of optimization an
Over the past five years, there has been roughly $3 billion of capital invested in nearly 3,500 seed-stage companies, with the number of seed investments rising every year. According to CB Insights, 2
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