Over the years, AR and VR have failed to take hold in business at scale. Apple hopes to change that with the Apple Vision Pro.
Apple’s Vision Pro launch resembles its Apple Watch debut in more ways than one, but to me the most telling similarity is in the marketing approach. Apple has striven to distance the Vision Pro
Apple’s Vision Pro headset is set to finally launch in the U.S. on February 2, at a retail price of $3,499. At that price, there’s no doubt it’ll have limited appeal, which seems jus
I would be lying if I said that mixed reality and generative AI were two of my favorite things. And yet, a Christmas Day TV special made me unexpectedly bullish about them.
Just ahead of CES, Qualcomm today announced the next generation of its Snapdragon XR platform, the aptly named XR2+ Gen 2. The new system-on-a-chip promises up to a 4.3K resolution per eye at 90 frame
Meta’s Quest 3 has now been available for over a week, and the reviews have largely praised the updated consumer mixed reality headset. In my own first impressions, I shared how it managed to co
Somewhere between the Ray-Ban Meta and Meta Quest 3 sits an ideal mixed-reality headset. It’s slim, light, offers hand tracking and passthrough and livestreams video when the moment calls for it. It
Meta's new Quest 3 mixed-reality headset will allow users to personalize their physical spaces with "augments."
Meta’s Quest Pro arrived to a mixed reaction when it launched late last year. The consensus — if one can be found — was that the headset presented some impressive technological leaps ove
That’s because VR is missing the one crucial thing that could’ve taken it from “cool toy” to “must-have device.”
What would success look like for the Vision Pro? It’s still an open question — or, perhaps, a series of interrelated questions. First is how many Apple expects to sell, and what industry analy
Brilliant Labs’ augmented reality wearable stands in stark contrast to Apple’s pricey, bulky, stealthy Vision Pro. The startup’s inaugural product, Monocle, is an open source, pocket
Stop me if you’ve heard this one before: Apple is building a mixed reality headset that’s set to ship this year. The company’s MR (AR+VR) hardware ranks among its longest-lasting rumor cycles. S
Samsung, Google and Qualcomm are joining hands to make a mixed-reality platform. Executives from the companies, namely Samsung’s TM Roh, Qualcomm’s Cristiano Amon, and Google’s Hiros
According to a report from Bloomberg’s Mark Gurman, Apple is going to spend most of 2023 focusing on a brand new device — a mixed-reality headset that has been a work in progress for several year
Applications in the metaverse often feel like more of a marketing gimmick than something that a critical mass of consumers would use, let alone pay for. But turn to the enterprise and there appears to
Despite Zuckerberg & Co. spending billions of dollars on virtual reality tech every fiscal quarter, the wider VR startup ecosystem has been having a tough few years coming down from the highs of 2
For an industry that rarely has major news anymore, this was an awfully big week for virtual reality. Unsurprisingly, all of the important data points are related to the industry’s sole benefact
The company formerly known as Facebook may soon release its first new piece of VR hardware since rebranding to Meta last year. According to developer Steve Moser in a report from Bloomberg, the next h
Today, IKEA is launching a new AI-driven interactive design experience called IKEA Kreativ for IKEA.com and the IKEA app. With the new feature, U.S. customers can design and visualize their own living
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