millennial media

  • Millennial: Android And iOS In Deadlock Again For Monthly Smartphone Impression Share

    Mobile ad network Millennial Media is releasing its monthly data on mobile devices and OS marketshare for November today. Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web. Similar to last month’s report, Android tied with iOS as the largest Smartphone OS on the network for November, with both mobile… Read More

  • Millennial: iOS And Android Tie For Smartphone Impression Share In October

    Millennial: iOS And Android Tie For Smartphone Impression Share In October

    Mobile ad network Millennial Media is releasing its monthly data on mobile devices and OS marketshare for October today. Millennial, whose ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81% of the U.S. mobile web; is reporting that Android is now tied with iOS as the largest Smartphone OS on
    the network, with an 8% increase month-over-month and 37% impression share. Read More

  • Millennial Media: Android Revenue Exceeds iPhone Ad Sales; iPad Up 316 Percent In Q3

    Millennial Media: Android Revenue Exceeds iPhone Ad Sales; iPad Up 316 Percent In Q3

    Mobile ad network Millennial Media, whose ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81% of the U.S. mobile web; is releasing its monthly mobile mix today. In September, Android was again the second largest Smartphone OS on the network since July 2010, increasing 2% month-over-month to a 29% share of impressions. Apple’s iOS took the top spot, with 49%… Read More

  • Millennial Media: Android Ad Requests Up 996 Percent Since January

    Mobile ad network Millennial Media is releasing its monthly mobile mix report today. According to Nielsen, Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81% of the U.S. mobile web. In August, Android smartphone impression share increased 7% month-over-month, and now makes up 26% of the Millennial network. Apple, of course, took the top spot… Read More

  • Millennial Media: Apple OS Grows By 36 Percent In June, Android Up By 23 Percent

    Mobile ad network Millennial Media, which claims that its network reaches 82 percent of 72 million mobile web users in the U.S., is reporting that globally, Apple OS requests are up by 36 percent in June, after dropping 33 percent in May. Android requests continued to rise, and grew another 23 percent month over month. Android is now up a whopping 439% since January. iPad requests are also… Read More

  • Millennial Media: Apple OS Drops By 33 Percent In May But iPad Impressions Grow 160 Percent

    Mobile ad network Millennial Media, which claims that its network reaches 82 percent of 72 million mobile web users in the U.S., is reporting that iPad ad requests grew 160 percent from April to May with global Apple ad requests dropping 33 percent in May. Apple OS U.S. ad requests dropped by nearly 14 percent month-over-month after an 8 percent decrease in requests in April. That being said… Read More

  • Exit To Nowhere: The Conundrum Of Being An Independent Mobile Ad Network Under Apple's Rules

    A look at Apple’s new developer licensing agreement a few days ago revealed that the Cupertino-based company may have just completely blocked Google’s AdMob from serving ads on the iPhone and iPad. According to the new terms of the agreement, only “independent” ad-serving companies will be able to serve ads. AdMob, because it’s “an advertising service… Read More

  • Millennial Media: Android Ad Impressions Rise 77 Percent In April, iPhone Sees 8 Percent Drop

    Mobile ad network Millennial Media, which claims that its mobile advertising network reaches 83 percent of 72 million mobile web users in the U.S., is reporting that Android ad requests grew 77% month over month, and have grown 282% since January. This growth is higher than the rise in impressions in March, which clocked in at 72%. Although the Apple OS had a month-over-month decrease of 8%… Read More

  • Millennial Media: Android Ad Impressions Rise 72 Percent From February To March

    Millennial Media: Android Ad Impressions Rise 72 Percent From February To March

    Mobile ad network Millennial Media, which released an iPad specific SDK a few weeks ago, is reporting that Android ad impressions increased by 72% from February to March, globally on the network. Millennial, which claims that its mobile advertising network reaches 83 percent of 72 million mobile web users in the U.S., reports that Android’s OS was in the top three in the ranking of… Read More

  • Mobile Ad Network Millennial Media Unveils iPad SDK And New Ad Formats

    With the iPad officially in the hands of consumers, mobile ad networks and platforms are rushing to create iPad specific ad formats. Medialets, Mobclix, and Greystripe have all created ad formats for the device. And AdMob is said to be releasing its iPad-specific SDK in the next few weeks. Mobile ad network Millennial Media is releasing an iPad-specific SDK and a customized PadMedia Creative… Read More