New data from a number of tech businesses indicates that the ad market is recovering, partly due to AI.
Alphabet and Microsoft's results clearly indicate that the costs are high if you want to stay on the leaderboard in the modern AI arena.
With Alphabet and Microsoft reporting their quarterly results today, there's going to be a lot of scrutiny on the ability of their investments in new AI tech to drive growth.
We're embarking on another earnings cycle, which means we can study tech's largest companies' results to get some perspective on the state of the economy.
Growth matters, but given the macroeconomic climate, smaller numbers are apparently OK as long as there are clear factors driving future revenue and profit.
Given the ever-changing state of the world's economy this year, the information that Big Tech earnings provide is even more important than usual.