• Early Beta Data From Microsoft AdSense Competitor Encouraging

    We are getting reports that Microsoft’s PubCenter, a self serve thirty party ad publishers platform through AdCenter, is doing quite well with beta testers. Microsoft began testing PubCenter last summer. One beta tester we spoke with said PubCenter is paying significantly more than Google AdSense and Yahoo Publisher. All three of these programs let third party publishers add contextual… Read More

  • Microsoft Testing Self Serve Publisher Advertising Product For The First Time

    Microsoft is testing a new pilot program that will let third party publishers add Microsoft’s contextual ads next to their content in a self-serve format. From what we can tell from the email below, it will be very similar to Google’ Adsense and Yahoo’s Publisher Network. Google dominates this space (and all other contextual advertising) because it offers publishers far… Read More