Megaphone

Apple has inked a deal with Futuro Studios to develop original podcasts, a Bloomberg report states. Apple’s TV studio reportedly led the investment, which will support the Pulitzer Prize-winning, non-profit…

Apple invests in original podcasts to turn into Apple TV+ shows, report says

If you tried to play Heardle this morning and got redirected to a Spotify website, that wasn’t a glitch. Spotify announced today that it acquired the Wordle-inspired music guessing game,…

Spotify acquired Heardle, the Wordle-inspired music guessing game

In its second Investor Day, streaming service Spotify updated the financial community about its potential for further growth and monetization, despite the overall economic downturn impacting the tech sector. The…

Spotify hypes the revenue potential of podcasts and audiobooks at its second Investor Day event

Spotify this afternoon announced two more acquisitions in the podcasts market, this time on both the measurement and analytics side of the business. The company is acquiring the podcast measurement…

Spotify snaps up podcast measurement and analytics firms Podsights and Chartable

Spotify is today introducing a new ad format aimed at podcasters which it’s calling “Call-to-Action Cards” — or CTA cards, for short. The feature, which is powered by Spotify’s streaming…

Spotify introduces a new ad format for podcasts that puts clickable cards inside shows

Spotify is continuing its investments in podcasts with today’s news that it has acquired another podcast technology company, Whooshkaa, an Australia-based all-in-one platform for hosting, managing, distributing, promoting, monetizing and…

Spotify acquires podcast tech company Whooshkaa which turns radio broadcasts into on-demand audio

Earlier this year, Spotify introduced its new audio advertising marketplace, the Spotify Audience Network, which allows advertisers to reach audiences across Spotify’s ad-supported music and original and exclusive podcast programs,…

Spotify’s podcast creation tool Anchor gains access to the company’s larger audio ad network

‘The days of our ad business accounting for less than 10% of our total revenue are behind us, and going forward, I expect ads to be a substantial part of…

Spotify’s podcast ad revenue jumps 627% in Q2

Spotify provided more details today about how it plans to monetize its investments in podcasts. The company said it’s launching a new audio advertising marketplace, the Spotify Audience Network, which…

Spotify to launch Spotify Audience Network, an audio ad marketplace
Hardware

Daily Crunch: Apple unveils new Macs

3:10 pm PST • November 10, 2020

Apple announces “One More Thing” before the holiday season, Uber lets you reserve rides 30 days in advance and Spotify makes another podcast acquisition. This is your Daily Crunch for…

Daily Crunch: Apple unveils new Macs

Spotify has come under fire of late over questions around musician compensation, but when it comes to podcasting, it has money to burn. This morning, the streaming service confirmed its…

Spotify buying podcast hosting and ad company Megaphone for $235M

Featured Article

These 3 factors are holding back podcast monetization

If we want podcasting to continue to scale beyond its current and projected advertising revenue heights, we need to resolve some fundamental challenges.

11:46 am PDT • October 8, 2020
These 3 factors are holding back podcast monetization

SparkLabs, the startup accelerator that wants to inject South Korea’s startup ecosystem with Silicon Valley expertise, announced its second intake today. Its latest class is an international lineup of companies…

Korean Startup Accelerator SparkLabs Reveals Its Second Intake