mau

Gauging your app via the number of monthly active users is dubious at best. When it comes to daily use apps, such as messaging services or social networks, that data…

MAUs be damned: Kik proposes new user engagement metrics for chat apps

In Q4 of last year, Facebook’s mobile MAUs surpassed desktop for the first time in its history. That trend continued in Q1 2013 with 751M MAUs. This is what we…

Facebook’s Monthly Active Users Up 23% to 1.11B; Daily Users Up 26% To 665M; Mobile MAUs Up 54% To 751M

Instagram reported a few usage stats today, marking the first time it has talked about numbers on its own site since the kerfuffle raised over its terms of service change…

Instagram Reports 90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second