mattresses

Eight Sleep CEO says his startup is more than a mattress company

Matteo Franceschetti, CEO of Eight Sleep, would prefer that you don’t call his startup a mattress company. Eight Sleep does sell mattresses, albeit smart ones packed with sensors and temperature

Mattress startup Purple launches in 13 Mattress Firm store locations

A number of bed-in-a-box startups have taken different approaches to selling their mattresses and bed ware in the last year. Casper and Tuft and Needle, for instance, launched their own branded physic

Casper announces a new high-end mattress called the Wave

Casper is unveiling a new mattress that co-founder and Chief Product Officer Jeff Chapin said responds to your body’s shape, combining the best elements of soft and firm mattresses. The Wave mat

Mattress startup Purple merges with NY shell company in $1.1 billion deal

Purple, a Utah-based mattress startup, announced today it will merge with Global Partner Acquisition Corp (GPAC) in a deal that would value the company at $1.1 billion. The new deal is known as a "

Purple, a Utah mattress startup you’ve probably never heard of, is on track to unicorndom

Nearly 1,000 miles from Silicon Valley and just west of Utah's Great Salt Lake, in practically the middle of nowhere, is the tranquil Grantsville, population 9,617. There, in a warehouse the size of a

Helix Sleep raises $7.4 million to sell made-to-order mattresses online

A New York City startup called Helix Sleep Inc. raised $7.35 million in Series A funding to grow its bespoke mattress business, according to cofounder Adam Tishman. With 20 full-time employees today,

Two years after launching, Casper prepares for European expansion

It’s been exactly two years since Casper started selling mattresses, and CEO Philip Krim said it’s already turned into a big business, with $100 million in revenue (not to mention a $550 m