mattel

Inside Atari’s rise and fall

By the first few months of 1982, it had become more common to see electronics stores, toy stores, and discount variety stops selling 2600 games. This was before Electronics Boutique, Software Etc., an

Mattel releases biologically inspired foldable robot bugs

Mattel’s been taking great pains to update its product lines for a plugged-in generation of kids. Last month, the toy maker teamed up with Osmo for an iPad-ready update to its popular Hot Wheels lin

Mattel’s MindRacers set brings Hot Wheels to life on the iPad

Toy making giant Mattel has been flirting with high tech for a number of years now, from 3D printers to hologram Barbies. The through line between many of their efforts is an attempt to marry the phys

Barbie becomes a hologram version of herself

Yes, after pulling herself out of her 1950’s rut as a swimsuit model to become everything from a doctor, lawyer, computer scientist, astronaut and even the president of the United States, Barbi

Index-backed Hutch puts $5.5M in the tank to rev up its mobile gaming engines

UK-based indie free-to-play mobile games developer studio, Hutch, is gearing up to step on the gas and strap a bunch more players into its clutch of racing themed titles, fueled by a $5.5M expansion r

Osmo raises $24 million from Sesame, Mattel and other big names in toys and education

Hardware kits, internet-connected toys and robots that teach kids to code are now commonplace. But Osmo, an early entrant in IoT toys, is pulling ahead of the pack with funding and partnerships with t

Mattel’s ThingMaker, the 3D printer that let kids make their own toys, delayed until next year

Remember ThingMaker? Mattel’s $300 3D printer that would let kids print out their own toys? Its ship date – which was supposed to be this month – just got pushed back another year,

Even Barbie Has A Smart Home And Hoverboard Now

Consumers may have been slow to adopt smart home technology, but that’s not the case for Barbie. At the recent New York Toy Fair, Mattel unveiled a newly upgraded – and now tech-enabled &#

Mattel Unveils ThingMaker, A $300 3D Printer That Lets Kids Make Their Own Toys

At New York’s Toy Fair trade show over the weekend, Mattel unveiled its new, $300 3D Printer, the “ThingMaker,” which will allow children to print their own toys at home. The device

View-Master Shows Off Updated Version Of Its Iconic Virtual Reality Viewer

Mattel’s View-Master Virtual Reality headset is getting some new upgrades that will likely cement it as one of the best Cardboard viewers on the market when it launches this fall. It was just

Google And Mattel Revive The View-Master

Mattel’s venerable View-Master, the stereoscopic photo viewer so familiar to kids, is now using Google Cardboard Virtual Reality technology to bring life to those old 3D images. The View-Master

Stardoll Inks Licensing Deal With Toy Giant Mattel – A Sign Of Things To Come?

<img class="shot" title="Stardoll" src="http://www.crunchbase.com/assets/images/resized/0012/0955/120955v1-max-250x250.jpg" alt="" width="200" height="150" /><a href="http://Stardoll.com">Stardoll</a>

Fly Or Die: The Nexus S, Barbie Video Girl, And AR.Drone (TCTV)

<img src="http://tctechcrunch.files.wordpress.com/2010/12/fly-or-die-drone.jpg" /> It's video time, folks. Here is the latest episode of one of our newest TCTV shows, <em>Fly or Die</em>. (For thos

From The Video Vault: Barbie Video Girl

<img src="http://tctechcrunch.files.wordpress.com/2010/11/barbie-vs-canon.jpg"> With holiday shopping season now in full swing, it is time to revisit one of the strangest toys to come out this year.

Mattel Mindflex game available for pre-order

<img src="http://www.crunchgear.com/wp-content/uploads/2009/01/mindflex.jpg"><a HREF="http://www.beta.techcrunch.com">Hey, Mike</a>. John here. Remember <a HREF="http://www.crunchgear.com/2009/01/08/h

The history of handheld sports in 26 acts

<img src="http://www.crunchgear.com/wp-content/uploads/2009/03/mattelfootball.png">Harry McCracken's unfortunately titled article, <a HREF="http://technologizer.com/2009/03/30/smallball/">Smallball</a

Hands on with Mattel's weird Mindflex Game

<img src="http://www.crunchgear.com/wp-content/uploads/2009/01/mindflex.jpg"> Now here's something that will end up at the bottom of the toybox next Christmas. The Mindflex lets you control a floating