Matt Warta

  • Survey Says… DIY Market Research Firm GutCheck Scores $2 Million In Series A Funding

    On AMC’s Mad Men, whenever ad agency Sterling Cooper Draper Pryce needs qualitative market research they arrange a focus group, usually a small collection of women, with the ad executives looking on via a two-way mirror. Now, more than forty years later, many companies are still relying on similar methods: expensive in-person panels, which can be labor intensive to set-up, yield… Read More