mass customization

Helix Sleep raises $7.4 million to sell made-to-order mattresses online

A New York City startup called Helix Sleep Inc. raised $7.35 million in Series A funding to grow its bespoke mattress business, according to cofounder Adam Tishman. With 20 full-time employees today,

Mass Persuasion, One User At A Time

Marketers are increasingly personalizing their products and services to meet their customers’ changing needs. But customization used in conjunction with powerful persuasion techniques is arming mark