mass customization

  • Helix Sleep raises $7.4 million to sell made-to-order mattresses online

    Helix Sleep raises $7.4 million to sell made-to-order mattresses online

    A New York City startup called Helix Sleep Inc. raised $7.35 million in Series A funding to grow its bespoke mattress business, according to cofounder Adam Tishman. With 20 full-time employees today, the company sells directly to consumers online, and via its office and showroom in Manhattan’s Flatiron District. Helix’s mission is to “deliver unprecedented comfort to people… Read More

  • Mass Persuasion, One User At A Time

    Mass Persuasion, One User At A Time

    Marketers are increasingly personalizing their products and services to meet their customers’ changing needs. But customization used in conjunction with powerful persuasion techniques is arming marketers with new weaponry to boost customer engagement and drive profits. Read More