Marketo picks Google Cloud to migrate from on-prem data centers

Google got a much-needed win today when Marketo, the marketing automation platform, chose Google Cloud Platform (GCP) to migrate its entire on-prem operation. The partnership will extend beyond hostin

The ‘last mile’ in education and training

The concept of the last mile (the final leg of the connection to each home) originated in telecom, but is now a focus for supply chain management and e-commerce. In telecom and other utilities, the co

Index leads $5M Series A in Beamery’s ‘CRM for recruitment’

London-based Beamery has closed a $5 million Series A for its candidate relationship software. The round is led by Index Ventures, with participation from existing investors Edenred Capital Partners, Flow makes building enterprise integrations easier’s Flow is a drag-and-drop tool for building enterprise integrations. It’s a bit of a mix of Yahoo Pipes (R.I.P.) and IFTTT for connecting services like Salesforce and Marketo to

Facebook taps GPS, Square to track your in-store visits and purchases

Facebook has found the Holy Grail of advertising in a set of new partnerships with point-of-sale systems like Square and Marketo that will prove who bought what after seeing Facebook’s ads. Even

Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news end

Engagio launches PlayMaker to turn B2B marketing insights into action items

Engagio, the B2B marketing platform built by Marketo founder Jon Miller, is about a year old and performing well. The company has 36 clients and is operating at $675,000 in recurring annual revenue. B

Segment helps businesses integrate third-party sources into their data pipelines

Segment helps developers manage all the analytics data their apps and services generate. Besides fanning out this information to analytics services like Google Analytics and Mixpanel, or marketing t

Want to compete with Salesforce? Buy Marketo

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rat

Marketo CEO Phil Fernandez On The Art Of The Pivot And Ignoring Investors

In this podcast, Marketo chief executive Phil Fernandez talks with Mayfield Fund's Navin Chaddha about the long march to the initial public offering and the hard choices along the way.

Marketo Founder Raises $10M For Engagio, His B2B Sequel

Jon Miller has already built a solid marketing automation tool in the form of Marketo, which went public in May of 2013 and currently has a market cap of more than $1 billion. So it makes sense for hi

Marketo’s First Launch Since IPO Is A Machine Learning Engine For Social Campaigns

Marketo is coming out with its first launch since its successful IPO last month. It’s a one-to-one marketing tool that applies machine learning for social campaigns that allows marketers to automati

Big Data Analytics Specialist Tableau Software Raises $254M In IPO, Shares Close 64% Up; Marketo’s First Day Up 78% To $23.10

One year to the day of the <a href="">troubled Facebook IPO</a>, the climate for tech IPOs in the public markets is signifi

Tableau Software To Open Trading On The NYSE At $31 Per Share With Market Symbol “DATA”

Data visualization software company <a target="_blank" href="">Tableau Software</a>, going by the symbol "DATA," will start trading tomorrow on the New York Stock Exchange at

Marketo Files For $75M IPO To Grow SaaS Marketing Platform

Marketo, a marketing software platform, has announced its plans to file a $75 million IPO to further expand and build out its marketing software platform. Marketo will trade under “MKTO” o

Marketo Offers LaunchPoint, An App and Services Network For The “Marketing Nation”

<a target="_blank" href="">Marketo</a> is offering a new service called <a target="_blank" href="">LaunchPoint</a>, which is meant to serve the "mark

So Far So Good For Eloqua IPO – Shares Up 13% In First Day of Trading

The marketing automation sector is one of the fastest growing in the burgeoning enterprise space. We see proof of this today with Eloqua's initial public offering (HPO). The stock opened at $12.02

Marketo Buys Social Marketing App Developer Crowd Factory

<a href="">Marketo,</a> a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts has acquired <a href="http:/

Eyeing An IPO In 2012, Sales And Marketing Software Developer Marketo Raises $50M

<a href="">Marketo,</a> a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts, has raised $50 million in n

Marketo Debuts Marketing Software For Small Businesses Spark

<a href="">Marketo,</a> a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts, is launching a new product