Marketing

Reach Robotics closes $7.5M Series A for its augmented reality bots

After years of research and development, Reach Robotics has closed a $7.5 million Series A, co-led by Korea Investment Partners (KiP) and IGlobe, to bring its augmented reality bots to market in a b

Alabama-based Shipt raises $40 million to challenge dominant grocery delivery startups

Shipt, the Birmingham, Ala.-based online grocery delivery marketplace, has raised another $40 million in its quest to rise above its southeastern roots to become the dominant grocery delivery brand i

Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s

Google Attribution is a free and easy way to evaluate marketing efforts

At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer pur

Yieldify raises another $6M, appoints adtech vet John Giuliani as chairman

As the web becomes an ever more crowded landscape of things battling for your attention, we’re seeing an increase in marketing spend from companies to help capture it, and that in turn is leadin

Mailchimp’s marketing automation tools are now available for free

MailChimp is probably best known for its basic email newsletter services, but it has long offered a number of more advanced marketing tools; for example, one that allows its users to follow up with on

Oracle delivers artificial intelligence across its customer experience cloud

Oracle announced a slew of AI-driven capabilities across its Customer Experience Cloud Suite  today that are designed to help users to deliver better, faster and more personal experiences. If you t

Sense360 raises $7 million to track customers in fast food restaurants

Physical tracking in shops has been a global trend since at least 2013. Using a cell phone's location data and video monitoring, retailers have been tracking customers' movements through stores in an

The death of retail is greatly exaggerated

I’ve been thinking a lot about retail these days and I’ve been connecting the dots between the seeming death of retailers like Ralph Lauren and the book industry. In short, we are feeling

Shopify’s Marketing Events API shows merchants what marketing actually does

Shopify is announcing new APIs for developers at its annual Unite developer conference in San Francisco today, but the new Marketing Events API might be the most interesting. Basically, it allows deve

Your customer’s online journey is only part of the story

For years we've been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, serv

Aiden closes $750,000 seed round in its quest to amplify marketers

Aiden, a London-based startup building a machine learning-powered personal assistant to save mobile marketers time and money, closed a $750,000 seed round today from Kima Ventures and a number of ange

Amazon’s retail ambitions include furniture and appliances, plus groceries in India

Amazon’s brick-and-mortar retail plans currently focus on its ongoing roll-out of physical book stores, as well as its very limited experiments with cashier-less convenience, but it could expand

Adobe unifies its digital businesses on a single cloud platform

Adobe opened its Digital Marketing Summit in Las Vegas this week with a big splash, announcing a new “Experience Cloud,” which brings all of its digital cloud businesses together onto a

Shine gives up on mobile network ad-block threats, wants to play nice

So much for sticking "nuclear weapons" in carriers' dumb pipes. Shine, last year's enfant terrible of mobile ad blocking is pivoting (again!) -- in both tone of voice and business model. It's also reb

Dovetale wants to let brands of any size use influencer marketing

Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It&#8217

RankScience wants to replace your SEO staff

The dark art of search engine optimization could be next in line for software-powered automation -- potentially putting hundreds of thousands of 'SEO consultants' out of a job. At least that's the sce

Conductor’s new mobile app helps businesses understand what customers are searching for

Conductor is launching a new mobile app that co-founder and CEO Seth Besmertnik described as a way to get quick access to “the voice of the customer.” The New York-based company started wi

MailChimp goes beyond email marketing and launches support for Facebook ad campaigns

MailChimp has long offered its users an easy way to manage and run their email marketing campaigns. Now, for the first time in its long history, the company is going beyond email marketing with the l

Marketing and investment firm Wareness expands beyond hardware

It’s been about three years since PR firm VSC launched Wareness, a “studio” within the larger organization that provides consulting services and seed funding to hardware startups. Si
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