Marketing

  • Rethinking The Role Of Tech Companies In The Refugee Crisis Crunch Network

    Rethinking The Role Of Tech Companies In The Refugee Crisis

    The urgent humanitarian situation in Europe has pushed the ongoing global refugee crisis to the forefront of U.S. consciousness. There are currently 60 million people around the world who have been forced to flee their homes because of war, conflict or persecution. Lots of people in the U.S. want to do something about this, but don’t know where to start. Read More

  • Outdoor Advertising Is The New Black Crunch Network

    Outdoor Advertising Is The New Black

    Big cities like San Francisco and New York are digital meccas, home to many of the world’s largest technology startups — and to hordes of smartphone-toting, app-using consumers. But when it comes to making a name for themselves, many of the companies hoping to influence these techie urbanites are going decidedly analog. In these cities, and others, it’s hard to miss the… Read More

  • The Attention Economy And The War Over Measurement Crunch Network

    The Attention Economy And The War Over Measurement

    Content that gets delivered digitally should be measured digitally. This sounds obvious, but it’s not that easy: Ad blockers, infinite scroll design and auto-load/auto-play videos all make it harder than ever to determine what has actually been viewed and what has successfully captured the consumer’s attention. Read More

  • U.K. Kids Increasingly Credulous Online, Finds Ofcom

    U.K. Kids Increasingly Credulous Online, Finds Ofcom

    While there has been high profile U.K. government backing for furnishing the nation’s youth with digital skills in recent years, including a requirement in the English national curriculum to start teaching coding to primary age children, new research from comms industry regulator Ofcom suggests a parallel push to teach kids to be much better critical thinkers in our… Read More

  • Apple Kicks Off iPad Pro Marketing With Ads Focused On Split-Screen And Pencil

    Apple Kicks Off iPad Pro Marketing With Ads Focused On Split-Screen And Pencil

    Apple has kicked off iPad Pro marketing with ads airing tonight during Monday Night Football. Pun intended. The spots use a galactic theme similar to the one we saw during the iPad Pro event back in September and focus on two marquee features: the ability to run two full iPad apps side-by-side and the new Pencil stylus. Read More

  • Why Starbucks’ Order And Pay Is More Than Milk Froth Crunch Network

    Why Starbucks’ Order And Pay Is More Than Milk Froth

    There was a time when mobile content was king. Consumers sought ringtones and java games, despite their appalling user experience. Then came smartphones and apps, and, in terms of content, everything changed. For savvy brands, mobile content has moved well beyond creating a vanity app to the primary way to engage consumers. Read More

  • Four Reasons Why Sports Startups Are Scoring Big Crunch Network

    Four Reasons Why Sports Startups Are Scoring Big

    When a professional sports team wins a title, it makes the front page of The New York Times. When Tom Brady, quarterback for the New England Patriots, controversially may (or may not) have deflated some footballs during a crucial game against the Indianapolis Colts, it was reported by every news media and became a trending topic on Twitter. Sports are a major part of our culture, and its… Read More

  • The Ascent Of Ad Blockers Clears The Way For More Engaging Adtech Crunch Network

    The Ascent Of Ad Blockers Clears The Way For More Engaging Adtech

    Consumers hate ads. Why? Ads are often irrelevant, boring and annoying. This ad-hate wouldn’t be a problem but for the fact that ads pay for mostly everything we watch, listen to, read and otherwise enjoy. Read More

  • Easily Measure The Profitability Of Your Consumer Subscription Business Crunch Network

    Easily Measure The Profitability Of Your Consumer Subscription Business

    We are currently witnessing a shift in business models, as many consumer tech companies move from transactional models in favor of subscription-based ones. YouTube is launching an ad-free, subscription-based service. Apple recently launched a streaming music service for $10/month. Microsoft just bundled its popular consumer products into a $199/month offering as cloud services have become… Read More

  • Globalize, Don’t Localize: Three Ways To Properly Ignore Boundaries Crunch Network

    Globalize, Don’t Localize: Three Ways To Properly Ignore Boundaries

    A hipster in New York is not that different from a hipster in Bangalore. Ten years ago, this would not have been the case. Our marketing textbooks tell us that the highest classes of society in any given region have similar tastes and habits, but that habits then start to disseminate based on surroundings. Today, with Internet access expanding to the far corners of the world, those tastes… Read More

  • The Worst Possible Name For Your Brand And Three Things You Can Learn From It Crunch Network

    The Worst Possible Name For Your Brand And Three Things You Can Learn From It

    Let’s say you want to come up with a great brand name for a new beverage brand you’re launching. You know what consumers are looking for, and you’re the creative type. What’s the biggest naming mistake you could make? How about a name like “Sweat” or “Pschitt?” Or something difficult to spell and pronounce? Those missteps would certainly be… Read More

  • Google Delivers Mini-Marketing Lessons In Its New Google Primer App

    Google Delivers Mini-Marketing Lessons In Its New Google Primer App

    Nearly a year ago, Google launched a new mobile application called Google Primer, offering startups mini-marketing lessons aimed at helping users get up to speed on Google-specific subjects like search engine marketing, media coverage, content marketing and more. However, at the time, the app was still in testing, and Google wouldn’t comment on the project. Today, a redesigned… Read More

  • To Win Over Voters, Politicians Can Learn From Online Marketers Crunch Network

    To Win Over Voters, Politicians Can Learn From Online Marketers

    Another political season is on the horizon and a relatively large field of candidates will be vying for the hearts, and sometimes the minds, of eligible voters. That means we will hear a number of slogans, sound bites and other messaging efforts to sway our allegiance. Politicians rely on certain techniques to craft these messages. Basically, they try to use to their advantage words that… Read More

  • The Green Rush: Finding Tech Business Opportunities Within The Cannabis Sector Crunch Network

    The Green Rush: Finding Tech Business Opportunities Within The Cannabis Sector

    Cannabis, marijuana, pot, weed, ganja, Mary Jane, doobage. Whatever you call it, it has taken center stage in the world of investment. It’s getting the 15 minutes of fame it rightfully deserves, and it’s getting it right now. Traditionally, whenever anyone mentioned the words “cannabis” and “entrepreneur” together in one sentence, it meant one thing… Read More

  • The Math Behind SaaS Startup Customer Lifetime Value Crunch Network

    The Math Behind SaaS Startup Customer Lifetime Value

    One of the most critical metrics for software companies — but also one of the most difficult to measure — is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven’t been around very long and, consequently… Read More

  • IoT And The Rise Of Subscription Marketing Crunch Network

    IoT And The Rise Of Subscription Marketing

    The ties that bind consumers to brands are growing stronger. At the same time, however, they are fading into the background, thanks to the Internet of Things. Today, a slew of devices, from refrigerators to thermostats, are connecting to the Internet. Soon, the signals from those devices will automate thousands of purchases consumers make. Read More

  • The Future Of Consumer Marketing Is Personal Crunch Network

    The Future Of Consumer Marketing Is Personal

    Today’s marketing industry is a long way from achieving its end-game of a system that delivers the perfect creative through the best medium at the optimal moment to each individual audience member. To move toward that vision, the industry is evolving from an impression-centric paradigm to a user-centric paradigm. Read More

  • When Selling Virtual Products Abroad, Don’t Put Prices On Autopilot Crunch Network

    When Selling Virtual Products Abroad, Don’t Put Prices On Autopilot

    If you have a physical product that you want to sell in more than one country, determining the price in different markets can be challenging. You might have to open an office in each country, or at least hire a consultant to assess local demand and analyze the competition. But if you have a virtual product — say an app for a mobile phone — setting the price for it in different… Read More

  • Main Street Hub Snags $25M Investment For Small Biz Marketing Platform

    Main Street Hub Snags $25M Investment For Small Biz Marketing Platform

    Main Street Hub, the Austin-based marketing platform for small business, announced a $25 million Series C equity round today. The funding, led by Vista Equity Partners, follows a $20 million debt round last February and brings the total raised to $65 million. Main Street Hub wants to be the one-stop marketing arm for small business, giving the mom and pop store access to the power of the… Read More

  • Tech Growth In Asia Is Arriving On The Back Of The Mobile Communications Industry Crunch Network

    Tech Growth In Asia Is Arriving On The Back Of The Mobile Communications Industry

    Years from now, tech billionaires may want to thank the credit collapse that led to the Asian financial crisis. Many people here in Asia believe that the economic disaster that befell them actually pushed the current wave of entrepreneurs on to this track of newfound wealth. Read More

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