Marketing

  • 3 Nearly Free Growth Hacks Crunch Network

    3 Nearly Free Growth Hacks

    “Growth hacking” is a term that people seem to think means “magically market any product or company for free.” I wrote a post called What is growth hacking? to clarify the difference between efficient, effective marketing and mythical marketing pixie dust, yet still people don’t seem to understand. Before I give you three tips for powerful, nearly free marketing… Read More

  • Branch Metrics Snags $35 Million More For Its Deep Linking & App Discovery Business

    Branch Metrics Snags $35 Million More For Its Deep Linking & App Discovery Business

    One of the problems in the early days of the mobile app era was that it wasn’t possible to link to the pages within apps the same way you could link to pages on the open web. But technology has adapted to solve that problem over the years, both on the part of the mobile OS platform makers themselves, as well as via third parties who today provide smarter links to the content within apps… Read More

  • Facebook Updates Audience Network To Include Support For Mobile Web

    Facebook Updates Audience Network To Include Support For Mobile Web

    For Facebook, ads are still kind when it comes to talking about the bottom line, and paramount to that success are the platforms that allow the company to serve its personalized ads across the web. Audience Network, which was previously only available in mobile apps, has been Facebook’s main tool in the expanding its ad network’s reach. Today, Facebook announced that… Read More

  • Twitter Confirms Amex’s Leslie Berland As Its New CMO

    Twitter Confirms Amex’s Leslie Berland As Its New CMO

    Twitter’s CEO Jack Dorsey today announced a new CMO for the company — Leslie Berland, who joins from American Express. The confirmation comes two days after her name first came up in connection with the role, amid a number of other big executive changes at the company. Matching some of the current internal turmoil at the company, Twitter has been having a lot of problems in… Read More

  • A Guiding Light Into The Future Of Marketing Crunch Network

    A Guiding Light Into The Future Of Marketing

    The Consumer Electronics Show (CES) is a feast to the eyes, but an overload of the senses. Separating the profound from the gimmicks and the trends from the distractions is vital, but hard. For me, there is one just one takeaway from CES this year: Everything around us is becoming digital. So while our industry cares about digital media, digital budgets and digital strategy, we need to retool… Read More

  • 5 Questions To Answer Before Launching A Social Campaign Crunch Network

    5 Questions To Answer Before Launching A Social Campaign

    People still don’t get social media. And I’m not just talking about Donald Trump. It’s an established best practice for building community support for a point of view or an initiative, and that’s because it works. There’s no better way to harness those who already agree with you as surrogates to carry your message to other people who know and trust them, whom… Read More

  • You Don’t Want A 5-Star Review Crunch Network

    You Don’t Want A 5-Star Review

    Brands know that customer reviews play an integral role in consumers’ purchasing decisions, especially online. As such, they work hard to drive the highest ratings they can. And yet, it’s the presence of less-than-five-star reviews that can actually be what drives purchase. Read More

  • #MisguidedPR: The Industry’s Internal Crisis Crunch Network

    #MisguidedPR: The Industry’s Internal Crisis

    A U.S. Department of Labor report last year stated there were approximately 57,000 PR managers and 208,000 PR specialists in America; conversely, there were only 46,500 journalists. Do the math.That means there are roughly 5.7 PR professionals for every one journalist. That’s like the equivalent to having six crying babies with only one babysitter. Read More

  • A Startup’s Guide To International Expansion Crunch Network

    A Startup’s Guide To International Expansion

    Startups can now reach international markets almost immediately at launch. Product/market fit is geographically, industry and company-size agnostic — SaaS makes your product adoption almost instantaneous. Although this early global traction can happen organically at the beginning, the reality is that startups must be strategic about systematically scaling from a local region to any number… Read More

  • Stop Reading About Social Media Trends And Start Listening Crunch Network

    Stop Reading About Social Media Trends And Start Listening

    The Internet is rife with articles espousing digital trends in every shape and form: video is still going strong, IoT, live streaming and “super real-time.” But trends are just that: trends. Today’s hottest thing is tomorrow’s old news. Google Glass anyone? Read More

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