Marketing

  • A Guiding Light Into The Future Of Marketing Crunch Network

    A Guiding Light Into The Future Of Marketing

    The Consumer Electronics Show (CES) is a feast to the eyes, but an overload of the senses. Separating the profound from the gimmicks and the trends from the distractions is vital, but hard. For me, there is one just one takeaway from CES this year: Everything around us is becoming digital. So while our industry cares about digital media, digital budgets and digital strategy, we need to retool… Read More

  • 5 Questions To Answer Before Launching A Social Campaign Crunch Network

    5 Questions To Answer Before Launching A Social Campaign

    People still don’t get social media. And I’m not just talking about Donald Trump. It’s an established best practice for building community support for a point of view or an initiative, and that’s because it works. There’s no better way to harness those who already agree with you as surrogates to carry your message to other people who know and trust them, whom… Read More

  • You Don’t Want A 5-Star Review Crunch Network

    You Don’t Want A 5-Star Review

    Brands know that customer reviews play an integral role in consumers’ purchasing decisions, especially online. As such, they work hard to drive the highest ratings they can. And yet, it’s the presence of less-than-five-star reviews that can actually be what drives purchase. Read More

  • #MisguidedPR: The Industry’s Internal Crisis Crunch Network

    #MisguidedPR: The Industry’s Internal Crisis

    A U.S. Department of Labor report last year stated there were approximately 57,000 PR managers and 208,000 PR specialists in America; conversely, there were only 46,500 journalists. Do the math.That means there are roughly 5.7 PR professionals for every one journalist. That’s like the equivalent to having six crying babies with only one babysitter. Read More

  • A Startup’s Guide To International Expansion Crunch Network

    A Startup’s Guide To International Expansion

    Startups can now reach international markets almost immediately at launch. Product/market fit is geographically, industry and company-size agnostic — SaaS makes your product adoption almost instantaneous. Although this early global traction can happen organically at the beginning, the reality is that startups must be strategic about systematically scaling from a local region to any number… Read More

  • Stop Reading About Social Media Trends And Start Listening Crunch Network

    Stop Reading About Social Media Trends And Start Listening

    The Internet is rife with articles espousing digital trends in every shape and form: video is still going strong, IoT, live streaming and “super real-time.” But trends are just that: trends. Today’s hottest thing is tomorrow’s old news. Google Glass anyone? Read More

  • Rethinking The Role Of Tech Companies In The Refugee Crisis Crunch Network

    Rethinking The Role Of Tech Companies In The Refugee Crisis

    The urgent humanitarian situation in Europe has pushed the ongoing global refugee crisis to the forefront of U.S. consciousness. There are currently 60 million people around the world who have been forced to flee their homes because of war, conflict or persecution. Lots of people in the U.S. want to do something about this, but don’t know where to start. Read More

  • Outdoor Advertising Is The New Black Crunch Network

    Outdoor Advertising Is The New Black

    Big cities like San Francisco and New York are digital meccas, home to many of the world’s largest technology startups — and to hordes of smartphone-toting, app-using consumers. But when it comes to making a name for themselves, many of the companies hoping to influence these techie urbanites are going decidedly analog. In these cities, and others, it’s hard to miss the… Read More

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