marketing tech

For an asset class that should be reinventing itself all the time, it is surprising to see how resistant some venture funds are to change.

Cordial, a cross-channel marketing and data management platform, today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from new investor ABS Capital.

It’s been several years since Barcelona-based Typeform tapped investors to grow usage of its “conversational data collection platform”, as it bills the customizable form/survey/quiz

Email has the highest return on investment than any other marketing channel because you have a captive audience who has opted-in to you communicating with them.

The concept of the “marketing cloud” — sold by the likes of Salesforce, Oracle and Adobe — has become a standard way for large tech companies to package together and sell marke

“Marketing cloud” has become an increasingly popular concept in the world of marketing technology — used by the likes of Salesforce, Adobe, Oracle and others to describe their digita

Lately, the venture community’s relationship with advertising tech has been a rocky one. Advertising is no longer the venture oasis it was in the past, with the flow of VC dollars in the space d

Creating products aimed at smaller business users is a promising but challenging category in the area of enterprise software — they make up the vast majority of businesses today, but collectivel

Marketing tech company Zeta Global is making good use of its recent $140 million Series F funding round. After acquiring Boomtrain, the company today announced it has acquired Disqus, a service you're

The trend of using big data analytics to glean more targeted insights for your business continues to be democratized, with an increasing number of startups hitting the market to help those who are not

Brazil showed off its cultural brilliance, spirit and national pride during the recent Olympic Games in Rio. Despite a prolonged macroeconomic crisis, the world’s ninth largest economy is showing po

This has been my Summer of Video -- several months when it became clear to me that we’ve reached an inflection point in the transition from linear TV to online video.

When it comes to funding for startups, marketing tech is seeing a boom at the moment, and one company that is reaping the fruits of that is Zeta Interactive. The marketing technology company — 

Marketing technology is in the midst of a worldwide boom. Given the expansion of the internet, social media and various other forms of digital technology, there are a growing number of ways to market

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news end

As lucrative as they may be, I normally find ad tech/marketing tech companies to be pretty boring. However, Clarivoy's interesting concept catches my attention amidst a sea of marketing tech awash wit

Twitter’s largest acquisition to date, of the adtech business TellApart, has turned out to be a little less big than originally thought. Back in April 2015, it was calculated that Twitter wo

The halcyon days of people clicking on Google search links and instantly converting into customers are over. But a startup called Qubit, founded by four ex-Googlers, has built a big-data analytics p

FiveStars, a five year-old startup that has built a platform and app to run loyalty programs and shopping analytics for small brick-and-mortar retailers, has received a reward of its own: the company

A changing of the guard at ExactTarget, the email and digital marketing company that Salesforce acquired last year for $2.5 billion, its biggest acquisition to date. ExactTarget co-founder Scott Dorse