marketing tech
‘Me too’ investing is eating returns
For an asset class that should be reinventing itself all the time, it is surprising to see how resistant some venture funds are to change.
Cordial, which personalizes and automates cross-channel messaging campaigns, raises $50M
Cordial, a cross-channel marketing and data management platform, today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from new investor ABS Capital.
Typeform takes $135M to tickle more marketers
It’s been several years since Barcelona-based Typeform tapped investors to grow usage of its “conversational data collection platform”, as it bills the customizable form/survey/quiz
Demand Curve: Email marketing tactics that convert subscribers into customers
Email has the highest return on investment than any other marketing channel because you have a captive audience who has opted-in to you communicating with them.
Blueshift raises $30M for its AI-based, integrated approach to marketing
The concept of the “marketing cloud” — sold by the likes of Salesforce, Oracle and Adobe — has become a standard way for large tech companies to package together and sell marke
Yotpo raises $75M for its e-commerce marketing cloud
“Marketing cloud” has become an increasingly popular concept in the world of marketing technology — used by the likes of Salesforce, Adobe, Oracle and others to describe their digita
Where top VCs are investing in adtech and martech
Lately, the venture community’s relationship with advertising tech has been a rocky one. Advertising is no longer the venture oasis it was in the past, with the flow of VC dollars in the space d
Signpost nabs $52M to help SMBs collect reviews and marketing collateral like bigger rivals
Creating products aimed at smaller business users is a promising but challenging category in the area of enterprise software — they make up the vast majority of businesses today, but collectivel
Zeta Global acquires commenting service Disqus
Marketing tech company Zeta Global is making good use of its recent $140 million Series F funding round. After acquiring Boomtrain, the company today announced it has acquired Disqus, a service you're
ActionIQ nabs $30M led by A16Z to bring big data targeting to marketers
The trend of using big data analytics to glean more targeted insights for your business continues to be democratized, with an increasing number of startups hitting the market to help those who are not
Brazil’s tech-sector bright spots beckon as it begins to emerge from long economic crisis
Brazil showed off its cultural brilliance, spirit and national pride during the recent Olympic Games in Rio. Despite a prolonged macroeconomic crisis, the world’s ninth largest economy is showing po
Reflections on a historic few months for online video
This has been my Summer of Video -- several months when it became clear to me that we’ve reached an inflection point in the transition from linear TV to online video.
John Sculley’s Zeta Interactive nabs $45M, gears up for more acquisitions, IPO
When it comes to funding for startups, marketing tech is seeing a boom at the moment, and one company that is reaping the fruits of that is Zeta Interactive. The marketing technology company —
Mapping Israel’s marketing technology industry
Marketing technology is in the midst of a worldwide boom. Given the expansion of the internet, social media and various other forms of digital technology, there are a growing number of ways to market
Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash
Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news end
Clarivoy’s offline advertising attribution model aims to help brands prioritize ad spend
As lucrative as they may be, I normally find ad tech/marketing tech companies to be pretty boring. However, Clarivoy's interesting concept catches my attention amidst a sea of marketing tech awash wit
Twitter Ended Up Paying $479M For Adtech Startup TellApart, 10-K Reveals
Twitter’s largest acquisition to date, of the adtech business TellApart, has turned out to be a little less big than originally thought. Back in April 2015, it was calculated that Twitter wo
Qubit Raises $40M To Power Big-Data Analytics For Marketing That Goes Beyond Adwords
The halcyon days of people clicking on Google search links and instantly converting into customers are over. But a startup called Qubit, founded by four ex-Googlers, has built a big-data analytics p
FiveStars Gets $50M To Help Small Retailers Run Loyalty Programs Like Their Bigger Rivals
FiveStars, a five year-old startup that has built a platform and app to run loyalty programs and shopping analytics for small brick-and-mortar retailers, has received a reward of its own: the company
ExactTarget Co-Founder Scott Dorsey Leaves Salesforce, McCorkle New CEO
A changing of the guard at ExactTarget, the email and digital marketing company that Salesforce acquired last year for $2.5 billion, its biggest acquisition to date. ExactTarget co-founder Scott Dorse