marketing tech

Zeta Global acquires commenting service Disqus

Marketing tech company Zeta Global is making good use of its recent $140 million Series F funding round. After acquiring Boomtrain, the company today announced it has acquired Disqus, a service you're

ActionIQ nabs $30M led by A16Z to bring big data targeting to marketers

The trend of using big data analytics to glean more targeted insights for your business continues to be democratized, with an increasing number of startups hitting the market to help those who are not

Brazil’s tech-sector bright spots beckon as it begins to emerge from long economic crisis

Brazil showed off its cultural brilliance, spirit and national pride during the recent Olympic Games in Rio. Despite a prolonged macroeconomic crisis, the world’s ninth largest economy is showing po

Reflections on a historic few months for online video

This has been my Summer of Video -- several months when it became clear to me that we’ve reached an inflection point in the transition from linear TV to online video.

John Sculley’s Zeta Interactive nabs $45M, gears up for more acquisitions, IPO

When it comes to funding for startups, marketing tech is seeing a boom at the moment, and one company that is reaping the fruits of that is Zeta Interactive. The marketing technology company — 

Mapping Israel’s marketing technology industry

Marketing technology is in the midst of a worldwide boom. Given the expansion of the internet, social media and various other forms of digital technology, there are a growing number of ways to market

Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news end

Clarivoy’s offline advertising attribution model aims to help brands prioritize ad spend

As lucrative as they may be, I normally find ad tech/marketing tech companies to be pretty boring. However, Clarivoy's interesting concept catches my attention amidst a sea of marketing tech awash wit

Twitter Ended Up Paying $479M For Adtech Startup TellApart, 10-K Reveals

Twitter’s largest acquisition to date, of the adtech business TellApart, has turned out to be a little less big than originally thought. Back in April 2015, it was calculated that Twitter wo

Qubit Raises $40M To Power Big-Data Analytics For Marketing That Goes Beyond Adwords

The halcyon days of people clicking on Google search links and instantly converting into customers are over. But a startup called Qubit, founded by four ex-Googlers, has built a big-data analytics p

FiveStars Gets $50M To Help Small Retailers Run Loyalty Programs Like Their Bigger Rivals

FiveStars, a five year-old startup that has built a platform and app to run loyalty programs and shopping analytics for small brick-and-mortar retailers, has received a reward of its own: the company

ExactTarget Co-Founder Scott Dorsey Leaves Salesforce, McCorkle New CEO

A changing of the guard at ExactTarget, the email and digital marketing company that Salesforce acquired last year for $2.5 billion, its biggest acquisition to date. ExactTarget co-founder Scott Dorse