marketing strategy

A solid growth marketing team will be instrumental in driving your next phase of growth, so it's worth putting some thought into building it.

In part two of this five-part series, we'll learn how to set up a paid acquisition channel that drives online traffic and conversions.

In part one of this five-part series, I will teach you how to set up a landing page that we’ll eventually drive consumer traffic to.

It wasn't easy to close the shutters on a business I really believed in. But I knew I could start again if I was willing to learn from my mistakes and apply those lessons smartly.

Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and increase the virality of your product.

When hiring a head of Growth, you must keep an eye out for two critical traits: They must demonstrate that they are a generalist and already possess experience in the same or similar vertical.

To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.

Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.

This teardown covers all the key sections of a landing page so that you can apply the conversion and copywriting strategies to your startup's homepage.

The company is launching a new website and app this fall with about 200 luxury retailers.

In DTC, how companies decide omnichannel strategies depends on how well they know what their customers' choices are and what their ideal strategy will be.

"You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative."

MKT1 is a strategic marketing firm founded by experienced startup executives that is everything but a marketing agency.

"If it's providing continuous value, then it should be worth paying for," Y Combinator Partner Eric Migicovsky tells TechCrunch.

Customers don’t just forget about the companies that treated them well — and post-crisis, they’ll be more likely to return to the vendors who gave them a good experience.

Being a supply chain merchant often means cobbling together different ways of keeping in touch with buyers, including emails, text messages and paper invoices. Tinvio wants to simplify the process wit

Avoid costly hurdles and achieve the best results without reinventing the wheel for every launch.

Brands often act like the person who searches for their keys under the streetlight simply because that is where the light is better. However, when brand marketers focus only on engaging with...

For new brands, growing awareness and gaining consumer trust are two of the most important yet challenging marketing objectives. But startups don’t have the budget to activate mega-influencers...

Customer Success needs to be structured to scale. And it needs to be top-of-mind from day one. Here is a look at the data and strategic rationale for launching CS early in a startup’s growth to...