Report: Klaviyo to IPO later this year
As the stock market cooled last year, it led to a dearth of startup IPOs. That could be about to change. The Wall Street Journal reports that Klaviyo, the Boston-based marketing automation startup tha
Cordial, which personalizes and automates cross-channel messaging campaigns, raises $50M
Cordial, a cross-channel marketing and data management platform, today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from new investor ABS Capital.
Why it’s so hard to market enterprise AI/ML products and what to do about it
Healthy pipeline generation is the bugbear of the AI/ML industry, yet there is very little content on how to address it.
Leanplum acquired by CleverTap as retention marketing platforms consolidate
CleverTap, a retention marketing platform which has raised $76.6 million to date, is to fully acquire Bulgarian-originated but San Francisco-based Leanplum, a customer engagement platform which has ra
Make human services more accessible without losing the ‘human’ touch
Utilizing AI and automation tools to enhance the delivery of human services can make exclusive services available to more people. For this to happen, the human and tech aspects must be balanced.
Vercom acquires marketing automation startup MailerLite for $90M
Vercom, a cloud communication platform (CPaaS – “communications platform as a service”) has acquired marketing automation startup MailerLite — based out of Lithuania — for $90 mi
Salesforce upgrades marketing, field service and sales tools with AI
Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagem
Aument wants to power your next marketing message
Aument is carving out a niche in marketing automation for e-commerce stores, raising $1.5 million in pre-seed funding just four months after being founded. CEO Emilio Di Marco met his co-founders, Ala
Intuit’s $12B Mailchimp acquisition is about expanding its small business focus
At first blush, the $12 billion Intuit-Mailchimp deal might not make a heck of a lot of sense. But people tend to pigeonhole companies, and in this case they might see Intuit as purely a financial sof
Use creative automation software to amp up your brand’s lower-funnel assets
In addition to driving a clear lift in revenue, automating digital marketing assets means cost and time savings, too.
Bluecore lands $125M Series E on $1B valuation as e-commerce personalization grows
During the pandemic, especially when we were in lockdown, just about every retailer had to build its online presence and do it quickly. As people move to shop online in larger numbers, being able to p
Rocketium raises $3.2M to help creative teams create massive marketing campaigns
In between A/B testing, customizing targeted ads and formatting for different digital platforms, some design teams are tasked with campaigns that include thousands of images, videos and other visual c
Sendlane raises $20M to convert shoppers into loyal customers
The co-founders set out to build an email marketing automation platform for customers that wanted to do more than email campaigns and newsletters.
Tapcart, a ‘Shopify for mobile apps,’ raises a $50 million Series B
Shopify changed the e-commerce landscape by making it easier for merchants to set up their websites both quickly and affordably. A startup called Tapcart is now doing the same for mobile commerce. The
ActiveCampaign raises $240M at a $3B valuation as marketing and sales automation come into focus for SMBs
As businesses continue to adopt new digital tools to get their names out into the world, a startup that’s built a sales and marketing platform specifically for small and medium businesses is ann
Boost ROI with intent data and personalized multichannel marketing campaigns
With automation and intent data, brands can more easily connect with leads, prospects, and customers at a personal, intimate level.
Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation
Boston-based marketing automation firm Klaviyo wants to change the way marketers interact with data, giving them direct access to their data and their customers. It believes that makes it easier to cu
Email creation startup Stensul raises $16M
Stensul, a startup aiming to streamline the process of building marketing emails, has raised $16 million in Series B funding. When the company raised its $7 million Series A two years ago, founder an
Freshworks (re-)launches its CRM service
Freshworks, the customer and employee engagement company that offers a range of products, from call center and customer support software to HR tools and marketing automation services, today announced
Mailchimp launches new AI tools as it continues its transformation to marketing platform
Mailchimp may have started out as an easy to use newsletter tool, but that was almost 20 years ago. Today’s company still does email, but at its core, it is now a marketing automation platform f