marketing automation

Facebook ad optimization startup targets U.S. growth after $20M secondary funding, a Helsinki-based company that makes automated marketing software for Facebook and Instagram advertisers, announced today that it has raised $20 million in secondary funding by selling some

Marketo picks Google Cloud to migrate from on-prem data centers

Google got a much-needed win today when Marketo, the marketing automation platform, chose Google Cloud Platform (GCP) to migrate its entire on-prem operation. The partnership will extend beyond hostin

Zeta Interactive acquires Acxiom Impact for over $50M

Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing a

Betaout raises $1.5M to help e-commerce companies manage marketing campaigns

Betaout, a marketing automation platform for e-commerce companies, plans to expand in India, Southeast Asia, and the United States after closing $1.5 million in pre-Series A funding.

Want to compete with Salesforce? Buy Marketo

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rat

Autopilot Launches CoPilot Sales Automation Tool

Any startup worth its salt these days built a mailing list from before it even launched, but what do you do after that? How do you identify the best leads from all of those random people who signed up

IBM Scoops Up Silverpop

IBM announced today it intends to buy Silverpop, a cloud marketing platform that gives marketers insight into customer activity online. Silverpop gives IBM a cloud-based marketing personalization tool

Salesfusion Acquires Marketing Analytics Platform LoopFuse

Marketing automation platform Salesfusion has purchased LoopFuse, an analytics platform that helps clients find promising new leads, for an undisclosed price. The acquisition comes two weeks after Sal

Bislr’s Autopilot Is A Drag-And-Drop Feature For Building Cross-Platform Marketing Campaigns

<p dir="ltr"><a target="_blank" href="">Bislr</a> has launched an app for its platform called Autopilot, that simplifies the process of creating and maintaining complex channel ma