marketers

Facebook gives app developers a new way to target users with push notifications

Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Face

Wrike launches project management tool for marketers

The team behind project management service Wrike spent the last few years building a general-purpose project management service that businesses can adopt to their own needs. That clearly worked, becau

iOS 7 Eliminates MAC Address As Tracking Option, Signaling Final Push Towards Apple’s Own Ad Identifier Technology

Apple has now taken another step to push app publishers to use its preferredĀ ad tracking option, the Identifier for AdvertisersĀ (IDFA), with the debut of the iOS 7 beta. Confirming what many have su

Because Competitive Intelligence Gathering Is Horrible, TrackMaven Raises $1.25M From Aol & Angels To Make It Real-Time & Actionable

When digital marketers do competitive analysis today, they're still cobbling together data from a variety of sources then tucking it into a PowerPoint presentation where, by the time it's actually rea

App Store Optimization Startup MobileDevHQ Raises $650,000 To Help App Marketers Get More Downloads

<a target="_blank" href="http://www.mobiledevhq.com/">MobileDevHQ</a>, a Seattle-based startup providing tools for App Store Optimization (ASO) and additional insights for mobile developers, has raise

Marketers Realizing That Second Life Ain't Worth the Trouble

Yeah… not exactly high-end shoppers Second Life may be headed toward a virtual market crash. Marketers and traditional retailers like the Aloft hotel chain are finding out that SL users don&#821