Singapore-based Supermom helps parenting brands navigate a post-cookie world
Supermom, a parenting platform with 20 million users in six Southeast Asian countries, offers parents price comparisons, communities and the chance to earn money by completing surveys. For brands, it
AlphaSense, an analysis and business intel search engine, finds $225M at a $1.7B valuation
Google showed the way when it came to the world understanding and valuing the importance of a good search engine to unlock all the information you could find on the internet. The next iteration of tha
GWI raises $180M Series B at $850M valuation for its market research SaaS
GWI, a UK-based tech company — formerly GlobalWebIndex — that’s built up a SaaS business which disrupts traditional offline market research methods with a global network of data cont
Dyspatch helps companies create emails you’ll actually want to open
The company’s email production tool essentially takes the tips and tricks from people designing email well and makes it widely accessible.
4 key strategies for succeeding at international expansion
Expanding internationally can exponentially impact your bottom line, business and brand. Scaling your business beyond borders, however, is a path riddled with obstacles.
Attest raises $60M to expand its no-code approach to research surveys as a service, which taps 110M consumers in 49 countries
Surveys have long been used by marketing teams and other business decision-makers to learn how customers tick. But they can be costly to put together, hard to run at scale, and, at the end of the day,
5 things you need to win your first customer
Ask any founder what really proves their startup has taken off, and they will almost instantly say it’s when they win their first customer. That’s easier said than done, though.
In growth marketing, creative is the critical X factor
If you’re looking to succeed with paid social marketing, you need a creative testing framework.
Demand Curve: 10 lies you’ve been told about marketing
The harsh truth: Some of the advice you read about marketing is incorrect.
Indonesian consumer research startup Populix gets $1.2M in pre-Series A funding
Indonesia is one of the fastest-growing consumer markets in the world, but consumer data is still hard to find for many businesses, especially smaller ones. Populix wants to make research easier for c
What investors need to know about research and inspiration in the COVID-19 era
Even after COVID-19, companies that thrive — or even simply survive — will be design-mature and digital-first.
5 UX design research mistakes you can stop making today
Prioritizing quality user research will ensure that your products and ideas are given the opportunities they deserve to be properly realized and to succeed.
SAP continues to build out customer experience business with Emarsys acquisition
SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company
Why is SAP spinning Qualtrics out via an IPO?
Over the weekend, software giant SAP announced that it will take Qualtrics public, with the German software company retaining a majority stake in the Utah-based “experience management” fir
Prolific wants to challenge Amazon’s Mechanical Turk in the online research space
Prolific, a U.K.-based startup that wants to make it easier to conduct online research, has raised $1.2 million in seed funding. The round is co-led by Silicon Valley-based Pioneer Fund, and Altair Ca
Market research platform Milieu Insight raises $2.4 million to launch in more Southeast Asian countries
Milieu Insight, a Singapore-based market research and data platform, announced today that it has raised $2.4 million in pre-A funding. The round, led by MassMutual Ventures Southeast Asia, will be use
Getting more people to open your emails
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
T4 wants to transform market research data with a combination of AI and humans
When T4 co-founder and CEO Maks Khurgin was working at Bain and Company, he ran into a common problem for analysts looking for market data. He spent way too much time searching for it and felt there h
Segment CEO Peter Reinhardt is coming to TechCrunch Sessions: Enterprise to discuss customer experience management
There are few topics as hot right now in the enterprise as customer experience management, that ability to collect detailed data about your customers, then deliver customized experiences based on what
Mobile messaging financial advisory service Stackin’ adds banking features and raises cash
When Stackin’ initially pitched itself as part of the Techstars Los Angeles accelerator program two years ago, the company was a video platform for financial advice targeting a millennial audien