makeup

Shellworks wants to crack makeup’s single-use plastic problem

Is the beauty industry ready to wean itself off single-use plastic? Shellworks is betting on it. Targeting cosmetics brands, the London-based biotech startup has scooped up a $6.2 million seed round t

Glossier just laid off one-third of its corporate employees, mostly in tech

Glossier, the popular beauty brand led by former blogger Emily Weiss, let go of 80 of its corporate employees today, according to an internal email obtained by Modern Retail. The cuts, which amount to

Facebook launches Shops in Groups and Live Shopping for Creators

Facebook announced today that it’s rolling out new shopping features: Shops in Groups, product recommendations and a test of Live Shopping for Creators. Shops in Groups enables admins of Faceboo

Pinterest launches an AR-powered try-on experience for eyeshadow

Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pin

Pinterest launches virtual makeup ‘Try on’ feature, starting with lipstick

A new Pinterest feature will allow users to virtually try on products, starting with lipstick, before they shop from retailers like Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional M

YouTube launches a dedicated Fashion vertical

YouTube today is launching a new vertical called YouTube Fashion that aims to capitalize on the popular style and beauty content that attracts millions of viewers to its platform. According to Statist

YouTube’s new AR feature lets you virtually try on makeup while watching videos

Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the “Beauty Try-

The company behind YouCam Makeup app launches a new set of AR tools for beauty brands like Ulta

Released in 2014, the year before Snapchat put face filters on the road to ubiquity, Perfect Corp.’s YouCam Makeup app gave many smartphone users their first taste of augmented selfies. At the begin

Ipsy’s new subscription delivers full-size beauty products, not samples

Ipsy, the beauty box subscription service and e-commerce site founded in 2011 by YouTube creator Michelle Phan, is expanding its business beyond sample-sized products. The company today is debuting a

Birchbox ownership changes hands after beauty business does recap

Beauty-in-a-box brand Birchbox has changed up its ownership structure. The New York-based startup, which has raised almost $90 million in funding from noted venture firms like Accel Partners and Fir

HelloAva launches a chatbot for personalized skin care recommendations

Can a chatbot replace a dermatologist's recommendation for skin care products? That's the idea behind HelloAva, a startup launching today at TechCrunch Disrupt NY, which aims to walk people through a

Birchbox to launch a second, more personalized beauty subscription service

Subscription beauty service Birchbox is launching a new, pricier tier to its service, offering customers the ability to better customize their monthly box of products, along with other perks. The ser

Augmented Reality For Trying On Makeup Is A Booming Business

"Sure, that looks great on a model, but how will it look on me?" Now you can find out thanks to ModiFace, an augmented reality startup that's quietly grown to power apps for 55 of the top makeup brand

Jessica Alba’s Honest Beauty Line Comes To Mobile, With An App Offering Both Shopping And Makeup Tips

The Honest Company, Jessica Alba’s e-commerce startup best known for its eco-friendly baby products, expanded this fall with the launch of Honest Beauty – a beauty line that continues the

Julep Is Heading To iPhone With App That Lets You Customize A Monthly Box Of Beauty Products

<a target="_blank" href="http://www.julep.com/">Julep</a>, the beauty brand whose nail polish shades are virtually <a target="_blank" href="http://www.pinterest.com/search/pins/?q=julep">unavoidable o

Social Beauty Startup Preen.me Raises $800K From Genesis & Horizons Ventures

<a target="_blank" href="http://www.preen.me/">Preen.me</a>, a Tel Aviv-based social beauty startup, is today announcing having closed on a healthy $800,000 round of seed funding led by <a target="_bl

Makeup Discovery Service BirchBox Raises $1.4 Million Seed Round

<img src="http://tctechcrunch.files.wordpress.com/2010/10/birchbox.jpg" /> Have you ever walked into your neighborhood Sephora only to feel utterly inundated by a sea of colorful beauty products? Ther