Lucy Heskins
TechCrunch+ roundup: Less VC for SV, 2022 marketing predictions, GTM research strategies
The fact that the Bay Area's share of startup funding is shrinking shouldn't be cause for alarm — it's good news for the entire country.
Extra Crunch roundup: Think like a VC, CockroachDB EC-1, handle your stock options
Don't wait until it's too late to build your early-stage marketing team — but don't hire too hastily, either.
Growth marketing roundup: Cool SaaS, marketing lies, VR ads and more
TechCrunch is searching for the best growth marketers for founders to work with. Click through to learn about some of our favorites.
This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’
"There’s a bias for wanting to use what worked previously, but people forget … your customers and markets are totally different. You can’t just replicate."