lucasfilm

  • Magic Leap says it will debut its product . . . “hopefully soonish”

    Magic Leap says it will debut its product . . . “hopefully soonish”

    Anyone hoping that Magic Leap would share exact plans today about when it will debut its “mixed reality” technology was probably a little disappointed. At a Fortune conference in Aspen this afternoon, Magic Leap founder and CEO Rony Abovitz and company CMO Brian Wallace called the company’s products “very real” and “not a research project… Read More

  • Netflix touts Disney partnership to remind U.S. subscribers it still has movies

    Netflix touts Disney partnership to remind U.S. subscribers it still has movies

    In the midst of a quest to become an international video streaming success, Netflix has been drawing criticism from core, U.S. customers who say its film and TV library — beyond original series and films — isn’t robust enough to whet their viewing appetites. Today, Netflix made an announcement seemingly tailored for these restless U.S. customers, touting a pay TV partnership… Read More

  • Star Wars Dips Into Virtual Reality With “Jakku Spy,” Created In Parallel With The Force Awakens

    Star Wars Dips Into Virtual Reality With “Jakku Spy,” Created In Parallel With The Force Awakens

    The Star Wars marketing blitz is on, with everything from trailers hitting the Internet to cans of food donning the likeness of characters at the supermarket. People are flat out excited to see this new installment, Star Wars: The Force Awakens, on December 18th. Read More

  • Bob Iger Says Disney Will Focus On Mobile And Social (Not Console) Star Wars Games

    Bob Iger Says Disney Will Focus On Mobile And Social (Not Console) Star Wars Games

    The big emphasis during Disney’s conference call discussing its acquisition of Lucasfilm for $4.05 billion was, not surprisingly, the enormous earnings potential of the Star Wars franchise. And that includes gaming — so one of the analysts on the call asked for more details about Disney’s interactive strategy. CEO Bob Iger responded that the company is “likely to focus… Read More

  • The First Augmented Reality Star Wars Game, Falcon Gunner, Hits The App Store

    The First Augmented Reality Star Wars Game, Falcon Gunner, Hits The App Store

    Star Wars and video games go hand-in-hand. There is a long line of Star Wars-themed games going back to the days of arcade games, and continuing through home console and mobile games. Now, the first augmented reality Star Wars game for the iPhone just hit the app store. It is called Star Wars Arcade: Falcon Gunner ($4.99, iTunes link). The game starts with the scene from the original Star… Read More

  • These Are Not The Addroids You Are Looking For

    George Lucas likes lawsuits. He also really likes the word “Droid“, which Lucasfilm holds the rights to (yes, Verizon actually licenses the word “Droid” for its handsets). In fact, Lucas likes the word so much that he (or at least, his law firm) will threaten to sue you for using it as the name of your company — even the letters DROID make up just part of your… Read More

  • Name Wars: George Lucas Forces Jedi Mind To Rename Itself

    Lucasfilm, “Star Wars” creator George Lucas’ film production company, recently filed a $5 million trademark-infringement lawsuit against Jedi Mind, a company that markets itself as allowing people to control computers with their brain waves (yes, really). The feud between the two companies began in May 2009, when Lucasfilm sent Jedi Mind a cease-and-desist letter requesting… Read More

  • Star Wars again. And again. And again…

    One good idea. That’s all it takes. One. And then you can milk it forever, diluting the original source material until it is just a pale puddle worthy of no attention at all. Star Wars is going 3-D. The original six episodes are getting yet another treatment as Jeffrey Katzenberg from DreamWorks Animations confirmed that George Lucas has the will and the way. Look for Lucasfilm to add to… Read More