location based marketing

Near raises $100M for an AI that merges online and offline behavior to build consumer profiles

One of the Holy Grails in the world of advertising and marketing has been finding a way to accurately capture and understand what consumers are doing throughout the day, regardless of whether it&#8217

Location-Based Marketing Startup Ubimo Gets $7.5M To Create Ad Campaigns Using Real-Time Data

Many brands now rely on location-based marketing, which sends consumers ads based on which stores or venues are nearby. Founded by former Googlers, Ubimo incorporates additional data points, including

Department of Desperation: Placecast Tries To Paint Foursquare As Irrelevant To Marketers

<img src="http://tctechcrunch.files.wordpress.com/2010/07/txtvs4sq.jpg" alt="" /> If you want to know why you can never trust a survey commissioned by a company trying to bolster its market position,