lifetime value

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Sales efficiency is the best way to understand the economics of a business. It answers whether a business can ever scale. The harsh truth is, if it can't scale, investors won’t be interested...

Venture-backed companies must walk the line between fast growth and efficient growth. Even as VCs value high-quality revenue, companies are still held to a minimum growth rate. To achieve sustainable

One of the most critical metrics for software companies -- but also one of the most difficult to measure -- is the lifetime value of their customers (LTV). The lifetime value dictates how a company sh