MTV has partnered with Snapchat to let users vote for a Video Music Awards category through Lenses. The entertainment company is leveraging Snap’s Camera Kit to integrate AR-based experiences in
Can reading glasses actually be cool? A new eyewear company called Cheeterz Club thinks so. The startup is working to change the perception of reading glasses from being just cheap, disposable items y
Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including Lens creators, AR creators and
Engineers at MIT, in partnership with the University of Massachusetts at Lowell, have devised a way to build a camera lens that avoids the typical spherical curve of ultra-wide-angle glass, while stil
If you're doing ordinary photography and videography, there's rarely any need to go beyond extreme wide angle lenses — but why be ordinary? This absurd and unique custom fisheye lens has a 270 degre
Snap has announced a partner program intended to make it easier for brands to get on board with — and pay for — its augmented reality “lenses” by helping advertisers find certi
It’s 8:00 PM on Friday night and you’re home alone and already drunk. Oh, is that just me? Well no matter. Snapchat has made lenses for your cat now. Yes, that’s right. Your cat! Thi
Snapchat is today launching new lenses that respond to voice commands. The company says it’s now rolling out a series of lenses that will animate when users speak simple, English words like 
In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three new products that take advantage of its already popular lenses and g
Spectacles by Snap are a lot of fun! Join us as we put them through their paces, try them out, talk to people on the street and just have a really great day. I would tell you more, but I don't want to
Snapchat just rolled out an update that lets users decorate their Snaps with the 200+ stickers they released as part of Chat 2.0. The new feature works exactly like emojis — they even live ins
Apple has been granted two patents relating to ways it might look to extend/augment the built in camera lenses on its mobile devices in future. The two patents, granted to Cupertino by the U.S. Patent
<img src="http://www.crunchgear.com/wp-content/uploads/2011/04/lens_set_with_case-620x465.jpg" />Carl Zeiss just announced a bundle of prime lenses for both <a href="http://www.crunchgear.com/tag/cano
<img src="http://www.crunchgear.com/wp-content/uploads/2010/06/Gunnar-3d-Phenom-Onyx.jpeg">
There's no doubt about it: <a href="http://www.crunchgear.com/2010/06/19/a-guide-to-3d-display-technology-it
<img alt="gunnar" src="http://www.crunchgear.com/wp-content/uploads/2009/12/gunnarpic-620x310.jpg" /><a href="http://www.crunchgear.com/tag/gunnar">Gunnar Optiks</a>, makers of advanced lenses to ease
<img src="http://www.crunchgear.com/wp-content/uploads/2009/02/17mm.png" />Canon announced two new tilt-shift lenses yesterday, a 25mm and and 17mm. Tilt-shift lenses are typically used for landscape
The engineering behind lenses, especially zoom lenses, is astonishing in its precision and complexity. No time is this more apparent than when you can get a good look at what’s inside a lens. A
Also announced at Photokina from Pentax are the following lenses, flash and other trinkets: DA* 60-250mm f/4 ED[IF] SDM, DA* 55mm f/1.4 SDM, AF160FC Ring Flash, DA 15mm f/4 ED AL Limited lens and 1.4X
I’ve always been skeptical about third-party lenses, but I know in my heart that even Canon makes some stinkers (18-55mm EF-S anyone?) and on the flipside Sigma and Tamron probably have some gre
Oh man, I desperately want one of these cameras. If you look in the sidebar, you’ll see a BlogTalk Radio thing where you can hit play and almost immediately listen to me salivating over the new
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