With a sound strategy to convert your leads, you can be well on your way to a successful paid acquisition campaign.
Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.
Whether you’re investing in your human resources or in critical tech, some outlay in the short term is always needed for long-term success. That's true when it comes to marketing as well.
Accord’s application provides shared next steps and milestones for buying and selling teams to align on so that the right people are looped in at the right time.
Salesforce dominates the world of CRM today, but while it’s a popular and well-used tool for organizing contacts and information, it doesn’t have all the answers when it comes to helping s
Chili Piper, which has a sophisticated SaaS appointment scheduling platform for sales teams, has raised a $33 million B round led by Tiger Global. Existing investors Base10 Partners and Gradient Ventu
Forcing founders to wean themselves off conferences and events as a "go-to" business development tactic might not be a bad thing in the long run.
Ad platforms create equal opportunities for businesses but not equal outcomes. They’re mostly marketed as self-service and easy to use, however, there are new features added regularly and...
Saleswhale, a Singapore-based startup that uses AI to help marketers and salespeople close deals, has announced a Series A round worth $5.3 million. The investment is led by Monk’s Hill Ventures
Growbots uses machine learning to provide sales teams with the right leads to kickstart their outbound sales process. The service, which argues that its product can save each member of a sales team a
Over the years, developers have turned to resources like BuiltWith to help them figure out what technology is under the hood powering today's websites - including things like shopping carts, analytics
Lead generation has come a long way. The way in which leads were developed during Roman times was through word of mouth. As technology advances, the way in which leads are acquired also changes. Befor
A number of lead-generation platforms have emerged over the past few years to help local service professionals (“pros”) win more clients. The pro market is an $800 billion industry, so tech compan
The founders of Legion Analytics say they're offering a better way for salespeople to find new customers.
The startup is part of Y Combinator's new fellowship system, an eight-week program for "ver