kraft

To win back consumers, big brands should invest in R&D and innovation

The world of consumer goods is changing. Consumer tastes are becoming more and more fragmented and big incumbents continue to lose market share to upstart brands. It’s often difficult for these incu

Foursquare Turns Tomorrow’s National Cheeseburger Day Into A Way To Generate Social Good

Someone told me last week that National Cheeseburger Day was on the way. As far as I'm concerned, every single day could be National Cheeseburger Day, because they're yummy. Tomorrow is the official d