Adthena acquires Kantar’s paid search business

Adthena is expanding its partnership with market research company Kantar by acquiring Kantar’s paid search business. The two companies announced an agreement earlier this month, through which Ad

Report: WhatsApp has seen a 40% increase in usage due to COVID-19 pandemic

Social media usage has grown as a result of the COVID-19 crisis, as more users go online to stay connected with family, friends and colleagues. Now, new data from insights and consulting firm Kantar r

WPP sells 60% of market research giant Kantar to Bain, valuing Kantar at $4B

Some M&A is afoot in the world of market research and analysis, underscoring just how much of our media consumption and consumer habits revolve around digital platforms. WPP today announced that i

Focaldata thinks it has some answers for campaigners in the age of Trump and Brexit

Political parties, campaigns and brands can’t get an accurate and cost-effective understanding of opinion in small geographic areas, like the constituencies of lawmakers. This is a big problem in po

iOS and Samsung market share now tied in the US

iOS and Samsung’s U.S. market share is now tied, following growth for Apple’s smartphone OS over the three months ending in August, based on new data from Kantar Wordpanel, which tracks s

Apple Grabbed Record 25% Share Of Smartphone Sales In China: Kantar

Apple's continued progress in China saw the company claim one-quarter of smartphone sales in urban areas in the country for the first time, according to a new report from Kantar.

WPP To Pay $46.13/Share For 15-20% Of ComScore In New Kantar Partnership

Some consolidation in the world of market analysis. Kantar, the research division of advertising giant WPP, has entered into a global alliance with comScore, the company that measures traffic and oth

Apple’s iPhone Overtakes Android In US Sales For The First Time Since 2012

Apple, in its flush of new, bigger iPhone 6 handsets, has been selling record numbers of its older and newer model smartphones in the last few months, and now it’s passed another significant m

Apple’s Bigger iPhones Dent Android’s Sales Momentum

Apple's newest iPhones, the iPhone 6 and 6 Plus, have put a spring in iOS' smartphone sales figures for fall, and a small dent in the rival Android platform's share, according to new data from market

Kantar: Apple On Track For ‘Record Quarter’ As iPhone 6 Sales Bump Up Its Market Share Vs. Android

Apple has been seeing its smartphone market share erode over the last several years as its simple-and-small line up of iPhones competed against model after model of low-priced, big-screened, fancy-fea

Twitter UK TV Ratings Go Live This Month, The First Of 6 New Markets With Kantar

Twitter is today putting in place the latest piece of its global “social TV” strategy, which involves measuring how its users share and discuss TV programs and related content on Twitter&

iPhone Sees Ongoing Yearly Marketshare Decline As Apple Battles “Resurgent” Rivals, Says Kantar

Following the release of its latest pair of flagship smartphones, the iPhone 5s and the iPhone 5c, Apple is growing its share of smartphone sales, month on month, according to the latest figures out f

Windows Phone Still Making Inroads In Europe, Now Accounts For 1 In 10 Smartphone Sales, Says Report

Windows Phone is continuing to make inroads into the European smartphone market, according to the latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to September 2013. K

Android, Led By Samsung, Continues To Storm The Smartphone Market, Pushing A Global 70% Market Share

Google is grappling with an <a href="https://techcrunch.com/2013/06/25/european-publishers-others-slam-google-on-abusive-practices-ask-ec-to-reject-google-proposal/">ongoing antitrust case</a> in Euro

Kantar: Apple iPhone 5 Slows Android’s Growth In U.S., U.K. — But Android Continues To Expand Marketshare Across Europe, To 67.1%

Apple's iPhone 5 only launched towards the end of last month but first week sales of Apple's latest superphone slowed Android's growth in Cupertino's two biggest markets: the U.S. and U.K. during the

Kantar Worldpanel: Android Dominates Smartphone Sales Overall; In U.S. iOS Closing In

New figures out today from <a href="http://www.kantarworldpanel.com">Kantar Worldpanel ComTech</a> -- a market research division of WPP -- show that Android is, overall, continuing to make large gains

Advertising Expenditures Dropped 12.3% In 2009, But Digital Grew 7.3%

<img src="http://tctechcrunch.files.wordpress.com/2010/03/kantar-media-screen.png" />Total advertising expenditures fell 12.3% last year to $125.3 billion as compared to 2008, according to data <a hre