Jonah Peretti

  • Yep, NBCUniversal has invested another $200M in BuzzFeed

    Yep, NBCUniversal has invested another $200M in BuzzFeed

    BuzzFeed just announced that it has raised another $200 million from NBCUniversal. That might sound a little familiar, since the company raised a round of the same size last year. Plus, Recode reported last month that NBCUniversal was doubling down, and the news seemed to be confirmed by a Delaware filing. The funding release points to past collaborations between the two companies, like… Read More

  • Jonah Peretti on staying innovative with BuzzFeed Open Lab

    Jonah Peretti on staying innovative with BuzzFeed Open Lab

    What’s a media company doing making stuffed animals that can read your emotions? Figuring out the future, apparently. Received wisdom in business is that young companies innovate so naturally they don’t need help or special programs to foster innovation. So when a young media business like BuzzFeed starts an innovation “lab,” it feels something like a college… Read More

  • Media Tech And Venture Capital Crunch Network

    Media Tech And Venture Capital

    “You can’t get venture capital if you’re hiring people who make content.” Of all the people least likely to say those words, Jonah Peretti, chief executive of BuzzFeed, would have to be high on the list. But Peretti is no stranger to having people say exactly that to him. Looking for investment in his startup back in 2006, Peretti found that the mere mention of the… Read More

  • BuzzFeed Founder Jonah Peretti Chats About The Future Of Media, How Weird Our Kids Will Be

    BuzzFeed Founder Jonah Peretti Chats About The Future Of Media, How Weird Our Kids Will Be

    I took a few minutes to sit down with Jonah Peretti, founder of BuzzFeed, at TechCrunch Disrupt NY today. I wanted to ask him about how we, as humans, were changing due to new pressures on our brains and bodies associated with hanging out too much on sites like BuzzFeed. Read More

  • BuzzFeed’s Jonah Peretti Explains If You Don’t Like Cute Animal Pics (Hence BuzzFeed), You’re Not Human

    BuzzFeed’s Jonah Peretti Explains If You Don’t Like Cute Animal Pics (Hence BuzzFeed), You’re Not Human


    I want to marry Jonah Peretti. Why? Because he just found a way to rationalize why we look at hundreds of pictures of kittens each day on the Internet during his keynote at TechCrunch Disrupt NY 2013. “Cats on the web aren’t about the cats,” said Peretti. “It’s about being human.” Pictures of kittens, and dogs on their hind legs, and baby monkeys and… Read More

  • Jonah Peretti: Sex Is A Lot More Popular Than Jesus On Google

    Jonah Peretti: Sex Is A Lot More Popular Than Jesus On Google

    Today at Disrupt NY 2013, Buzzfeed founder Jonah Peretti took the stage to talk to the audience about how content works on the Internet: What sells, what gets shared and why. Peretti, a journalist, programmer, marketer and founding member of The Huffington Post (now owned by TechCrunch parent company AOL), has long been a student of viral media. Not surprisingly, Peretti’s latest… Read More

  • BuzzFeed Founder Jonah Peretti: On The Social Web, EQ Matters More Than IQ

    BuzzFeed Founder Jonah Peretti: On The Social Web, EQ Matters More Than IQ

    In a world of Facebook and social sharing, having heart is more important than being smart, according to BuzzFeed founder Jonah Peretti. Today at Disrupt NY 2013, Peretti discussed the difference between activity that exists on social sites like Facebook versus what people are searching for in non-social situations. Read More

  • Five Rules For How To Make Things Go Viral (TCTV)

    Five Rules For How To Make Things Go Viral (TCTV)

    Making things go viral on the Internet is an elusive art, one that Jonah Peretti has studied and tried to perfect for more than a decade. He once got on the Today show for an email exchange he orchestrated with Nike asking them if they would customize a sneaker for him with the word “Sweatshop” on it. That email was forwarded millions of times. Later, he created the Rejection… Read More