john sculley

  • John Sculley on Sketching the Mac Phone

    John Sculley On Drawing The Mac Phone For Steve Jobs

    We had a chance to sit down with the founders of Zeta Interactive — John Sculley and David Steinberg — last week to talk a bit about their online marketing service. But Sculley isn’t just known for that company, or the ones that came just before it where he worked with Steinberg. He also had a stint running Apple, coming from running Pepsi in the middle of its… Read More

  • Zeta Interactive Works with Big Brands to Track Engagement

    John Sculley And David Steinberg Explain How Zeta Interactive Works with Big Brands to Track Engagement

    Last week we had a chance to sit down with the founders of Zeta Interactive, an online marketing service — which isn’t the first company that brought CEO David Steinberg and former Apple CEO John Sculley together. Zeta Interactive focuses on using data-mining and analytics to basically track where a customer came from. The example the pair used was tracking a car test drive from… Read More

  • Steve Jobs Still Casts Long Shadow At Web Summit Crunch Network

    Steve Jobs Still Casts Long Shadow At Web Summit

    I spent this past week in Dublin at Web Summit, and I couldn’t help but notice, we are still fascinated, dare I say obsessed with the late Apple co-founder Steve Jobs more than three years after his death. If you knew the man or even had a meeting with him back in the day, interviewers wanted to hear about it. Heck, even TechCrunch got into it this week with a retrospective of… Read More

  • Tony Hsieh Explains Why He Sold Zappos To Amazon Under Pressure From Sequoia

    There’s an interesting article up on Inc.com that reveals interesting tidbits about the backstory to the 2009 acquisition of online shoes and clothing retailer Zappos by Amazon for roughly $1.2 billion in stock. The article is actually adapted from Zappos co-founder and CEO Tony Hsieh‘s new book, Delivering Happiness, while Purpose. Inc. senior writer Max Chafkin contributed… Read More