IronSource

Unity and ironSource’s $4.4B merger is now complete

Unity‘s proposed merger with ironSource has formally concluded, with the two companies coming together to create an end-to-end platform for developers to build and monetize games. Unity, which i

Unity rejects AppLovin’s $20 billion merger offer

Unity announced this morning that it is committed to its merger with ironSource and will reject AppLovin’s $20 billion proposal. Last month, the news broke that Unity — a widely used game

AppLovin wants to buy video game maker Unity for $20 billion

A year after going public, app growth and monetization agency AppLovin submitted an unsolicited proposal today to buy the game engine Unity in a deal worth $20 billion. But there’s a catch: Unit

Daily Crunch: Interactive gaming developer Unity merges with app monetization platform ironSource

Hello, friends, and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.

Unity is merging with ironSource in an all-stock deal valuing Ironsource at $4.4B in a big consolidation play for gaming

Update: The companies have confirmed the news here. ironSource is being valued at $4.4 billion in the all-stock deal. Part of the transaction will also involve Silver Lake and Sequoia, the two largest

Clutter merges with MakeSpace to add scale to the business of moving and storage

Some consolidation is afoot in the world of moving and storage startups: Clutter and MakeSpace, two erstwhile rivals in the market, are merging to form a single company, which will operate under the C

Israel’s Viola Ventures hits $250M for its new fund, appoints Yael Alroy as partner

Viola Ventures, an Israeli VC, has closed its sixth fund of $250 million. It now has $1.25 billion in assets under management, largely early-stage tech companies. Viola says the fund was oversubscribe

This Week in Apps: OnlyFans bans sexual content, SharePlay delayed, TikTok questioned over biometric data collection

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a

ironSource is going public via a SPAC and its numbers are pretty good

Let's rewind back through TechCrunch's ironSource coverage during its life as a private company and then examine its financial results.

Equity Monday: Deliveroo sets IPO price range as we gear up for Y Combinator week

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers behind the headlines. This is Equity Monday, our weekly kickoff that tracks the latest pri

IronSource acquires video and playable ad platform Luna Labs

Mobile advertising company ironSource is announcing its second acquisition of the year — Luna Labs, a startup that’s built a platform allowing app developers to create and manage video and pla

Hibob raises $70M for its new take on human resources

Productivity software has been getting a major re-examination this year, and human resources platforms — used for hiring, firing, paying and managing employees — have been no exception. To

Laurel Bowden of VC firm 83North on the European deep tech and startup ecosystems

London and Tel Aviv based VC firm 83North has closed out its fifth fund at $300 million, as we reported earlier. It last raised a $250 million fund in 2017 and expects to continue the same investment

IronSource, a mobile adtech startup, confirms $400M+ raise at $1B+ valuation

On the same day that two Israeli-founded adtech startups, Taboola and Outbrain, announced a merger to create a $2 billion company, another Israel-founded company focusing on advertising and marketing

83North closes $250M fourth fund focused on European, Israeli startups

European VC firm 83North (formerly Greylock IL), which since 2008 has focused on backing startups in Europe and Israel, has closed its fourth fund -- taking $250M in a raise that it says was both over

Mapping Israel’s marketing technology industry

Marketing technology is in the midst of a worldwide boom. Given the expansion of the internet, social media and various other forms of digital technology, there are a growing number of ways to market

IronSource Merges With Supersonic In Mobile Ad Consolidation Play

On the heels of AOL snapping up Millennial Media last week comes another mobile advertising consolidation play. IronSource, a specialist in mobile app distribution and promotion services, has merged

Israel’s ironSource Raises $85M to Bolster Mobile App, Software Distribution Power

One area that Israel’s tech scene has always done exceptionally well in is ad tech. So it’s not terribly surprising that one of its startups would quietly do a $85 million mega-round. iron

IronSource Announces KudosKits, Allowing App Users To Show Their Appreciation With Money

Israeli company <a target="_blank" href="http://www.ironsrc.com">IronSource</a> has come up with a new way for developers to ask their users for money or other forms of support. Chief Design Office