iPhone 7

The iPhone XS proves one thing definitively: that the iPhone X was probably one of the most ambitious product bets of all time. When Apple told me in 2017 that they put aside plans for the iterative u

Apple is working on technology that would enable it to build an augmented reality headset by 2019, with shipping targeted for as soon as 2020, according to a new report from Bloomberg. The device woul

The home button is headed to the trash bin, if a report by Bloomberg is to be believed. According to the report, Apple is ditching the button to make room for a larger screen in one version of the ne

Apple’s Q2 earnings report just dropped, and it’s a bit of a mixed bag from the hardware perspective; iPhone sales numbers dropped 1 percent year-over-over, down to around 50.8 million units. That

iPhone enthusiasts the world over were given a new slab of glass to lust over yesterday after Apple unveiled a red version of the iPhone 7 in its latest move to support HIV/AIDS charity [Red]. The (P

After a decade of turning products red in a fundraising fight against HIV/AIDS, Apple has finally adopted the hue for its biggest product of all. This Friday, the company will start selling a striking

Apple is said to have something special planned for the 10th anniversary of the iPhone and rumors have circulated for months speculating on different features. This report by the WSJ is the most det

Just in time for the Golden Globes Awards on Sunday, Apple released a brand new ad showing off what you can do with the Portrait mode that works with the iPhone 7 Plus and its two cameras. As a bonus,

Now you can post GIFs to Instagram Stories even if you didn’t shoot them in its standalone app Boomerang. Apple Live Photos can now be converted into Boomerangs. Meanwhile, new iPhone owners can

Apple released a new video ad just in time for Game 7 of the World Series (that’s baseball, and it’s not really a “world” cup). And this is a good one. Like previous ads, Apple is focusing on

Surprise! You thought you were done with iOS 10 beta for a while? Apple already released the iOS 10.1 beta 1 for developers. This beta has one new feature in particular — the Portrait mode that take

The iPhone 7 and 7 Plus launched last week, and one of the most hyped features has been the camera(s). This is especially true with the 7 Plus, which now has two cameras — one wide angle and on

Apple just released not one, not two but three new ads for its new devices — the iPhone 7 and the Apple Watch Series 2. They all tout new features, such as water resistance, low light camera perform

Apple has issued a statement tonight that is essentially setting expectations for those who hoped they’d be able to walk into an Apple store on Friday and pick themselves up an iPhone. The state

When Apple announced the iPhone 7 and Apple Watch Series 2 earlier this week the company said pre-orders would start Friday September 9th, which in recent years has meant as early as 12:01am Pacifi

Pre-orders for the two new iPhones start on Friday, with store availability from September 16. But, unlike in previous new iPhone release cycles, come Monday Apple won't be saying how many handsets it

Apple held its annual September press conference in San Francisco on Wednesday, unveiling the iPhone 7 at long last. CEO Tim Cook took the stage (after a charming bout of Carpool Karaoke) to introduce

Here we are in a post-headphone jack world. I don’t know about you, but I expected thing to feel different, like that part in the Wizard of Oz when Dorothy sees color for the first time. But there y

Apple’s method of unveiling new products is methodical, but effective. With each new release comes a beautifully shot, usually narrated introduction video. If you’re looking for a quick wa

Now that Apple introduced the iPhone 7 and 7 Plus, it’s time to look at this year’s iPhone lineup. The iPhone 7 and 7 Plus will be available to pre-order on September 9 and will ship a wee