Internet marketing

  • Media.net acquired for $900M in mega ad-tech deal

    Media.net acquired for $900M in mega ad-tech deal

    The flow of Chinese capital into foreign ad-tech companies increased this morning with the acquisition of Media.net for $900 million USD. A consortium will be paying cash for the startup with key operation centers in New York City and Dubai. Eventually the company is set to be acquired from the consortium by Miteno Communication Technology, a Chinese tech conglomerate. The transaction is… Read More

  • Impact Radius acquires ad fraud prevention platform Forensiq

    Impact Radius acquires ad fraud prevention platform Forensiq

    Fresh off its $30 million funding round, digital marketing and affiliate solutions platform Impact Radius today announced that it has acquired New York-based Forensiq, a service that helps online advertisers combat ad fraud. The two companies did not disclose the financial details of the transaction, but it’s worth noting that Forensiq, which was founded in 2010, never raised any… Read More

  • Google is bringing new ad types to AMP, including those annoying flying carpet ads

    Google is bringing new ad types to AMP, including those annoying flying carpet ads

    AMP, which is essentially Google’s answer to Facebook’s fast-loading Instant Pages, first launched on Google’s mobile search results pages but it’s now being integrated into a wider number of products. As AMP reaches a wider audience, publishers are obviously also interested in being able to sell a wider range of ad types on these pages, too. The AMP format… Read More

  • Google makes big changes to its ad products

    Google makes big changes to its ad products

    Google’s AdWords is getting a makeover. The search giant announced today that they have made several updates to make its advertising tools more suitable for mobile. With an emphasis on location-related mobile searches, a category that Google says is growing 50 percent faster than other searches, the company is introducing new local search ads across Google.com and Google Maps. If a… Read More

  • Ex-Twitter VP Brian “Skip” Schipper lands at Yext

    Ex-Twitter VP Brian “Skip” Schipper lands at Yext

    In January, Twitter revealed that several of its key executives were leaving the company. We learned that former product head Kevin Weil landed at Instagram, and now Brian “Skip” Schipper, the former vice president of human resources at Twitter, is joining Yext, the fast-growing location data management company. Schipper will serve as Chief People Officer, overseeing global HR for… Read More

  • Yext sees $88.8 million revenue, 48% growth for location data

    Yext sees $88.8 million revenue, 48% growth for location data

    New York-based Yext, which helps businesses manage their listings for store locations, is announcing $88.8 million in revenue for its fiscal 2016 year. The company says this is a 48 percent increase from last year and in the past month they have passed a $100 million run rate, or annualized revenue. Yext recently added Google to its PowerListings network, which means that clients can update… Read More

  • Filter.ly Helps Publishers Cut Through Internet Noise

    Filter.ly Helps Publishers Cut Through Internet Noise

    Tired of wading through clickbait? Filter.ly, launching today at Disrupt Battlefield, wants to make sure that website visitors only see the content they are most interested in. Many recommendation engines put the most weight on keywords or topics, but Filter.ly’s B2B service delivers more refined, personalized results by looking at a plethora of signals, including how much time a… Read More

  • How Bodyform Made Period Hell Funny On Facebook — And Clocked Up More Than Two Million YouTube Views In The Process

    How Bodyform Made Period Hell Funny On Facebook — And Clocked Up More Than Two Million YouTube Views In The Process

    The holy grail of online marketing is a viral video campaign. And for good reason. Corporate ‘design by committee’ marketing departments aren’t known for their Olympic-style archery skills for hitting the spot between silly and sarcastic typically needed to push the Internet’s like button. The latest video to hit this elusive spot has an unlikely source: feminine… Read More

  • Mass Persuasion, One User At A Time

    Mass Persuasion, One User At A Time

    Marketers are increasingly personalizing their products and services to meet their customers’ changing needs. But customization used in conjunction with powerful persuasion techniques is arming marketers with new weaponry to boost customer engagement and drive profits. Read More