Internet marketing

Insider raises $11M to help internet marketers do better internet marketing

Insider, a service that aims to help brands go about their internet marketing with greater efficiency and success, has landed an $11 million investment led by Sequoia India. The startup is originally

Stop applying tech principles to consumer startups 

When you hear “startup,” you probably think of Facebook, Airbnb or Uber before Casper or Blue Bottle Coffee. But while companies that produce tangible goods like food and clothing receive less med acquired for $900M in mega ad-tech deal

The flow of Chinese capital into foreign ad-tech companies increased this morning with the acquisition of for $900 million USD. A consortium will be paying cash for the startup with key o

Impact Radius acquires ad fraud prevention platform Forensiq

Fresh off its $30 million funding round, digital marketing and affiliate solutions platform Impact Radius today announced that it has acquired New York-based Forensiq, a service that helps online adv

Google is bringing new ad types to AMP, including those annoying flying carpet ads

AMP, which is essentially Google's answer to Facebook's fast-loading Instant Pages, first launched on Google's mobile search results pages but it's now being integrated into a wider number of products

Google makes big changes to its ad products

Google’s AdWords is getting a makeover. The search giant announced today that they have made several updates to make its advertising tools more suitable for mobile. With an emphasis on location-rela

Ex-Twitter VP Brian “Skip” Schipper lands at Yext

In January, Twitter revealed that several of its key executives were leaving the company. We learned that former product head Kevin Weil landed at Instagram, and now Brian “Skip” Schipper, the for

Yext sees $88.8 million revenue, 48% growth for location data

New York-based Yext, which helps businesses manage their listings for store locations, is announcing $88.8 million in revenue for its fiscal 2016 year. The company says this is a 48 percent increase f Helps Publishers Cut Through Internet Noise

Tired of wading through clickbait?, launching today at Disrupt Battlefield, wants to make sure that website visitors only see the content they are most interested in. Many recommendation eng

How Bodyform Made Period Hell Funny On Facebook — And Clocked Up More Than Two Million YouTube Views In The Process

The holy grail of online marketing is a viral video campaign. And for good reason. Corporate 'design by committee' marketing departments aren't known for their Olympic-style archery skills for hitting

Mass Persuasion, One User At A Time

Marketers are increasingly personalizing their products and services to meet their customers’ changing needs. But customization used in conjunction with powerful persuasion techniques is arming mark