Interactive Advertising Bureau

Digital ad spend grew 23 percent in the first six months of 2017, according to IAB

Digital ad spending continued to grow during the first six months of 2017, according to the latest Internet Advertising Revenue Report. The report was prepared by PricewaterhouseCoopers for the Intera

The IAB finalizes its new ad standards

The Interactive Advertising Bureau, a trade group representing online publishers and advertisers, has released new standards around mobile and web advertisers. Not every publisher and advertiser will

Majority of U.S. adults own a streaming-enabled TV, according to IAB study

TVs with streaming video capabilities have made a big leap in the past two years — 56 percent of U.S. adults own a streaming-enabled television, up from one-third of adults in 2015. That’s acc

Digital ad revenue up 19 percent in first half of 2016, according to IAB report

Digital advertising spend increased to $32.7 billion during the first six months of 2016, according to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (a trade g

US Internet ad revenue was up 20 percent in 2015

The online advertising industry continued a six-year streak of double-digit growth, according to a new report prepared by PwC US for the Interactive Advertising Bureau. The report found that digital a

Execs from the IAB and AdBlock Plus will discuss the future of ads at Disrupt NY

Online advertising is one of those subjects that we can rely on to get almost everyone to roll their eyes. And lately, it seems that investors have become skeptical, too. Still, you can’t unde

What We Talk About When We Talk About Ad Blocking

So here's an awkward question ... How many of you are reading this article without ads? Don't be shy if you are. You're definitely not alone. You'll be getting even more ad-blocking options with <

IAB Releases A New Overview Of In-Feed Ads

The Interactive Advertising Bureau<a target="_blank" href=""> just released its "deep dive"</a> into the world in-feed ads — n

IAB Survey Says Yes, (Some) People Watch Longer Videos On Their Smartphones

There's a new survey commissioned by the <a target="_blank" href="">Interactive Advertising Bureau</a> that examines mobile video consumption across the globe. Not surprisingly, m

IAB: Internet Ad Revenues In The U.S. Hit Record $6.4 Billion In Q3 2010

<img class="shot2" src="" alt="" /> Online advertising revenues in the U.S. hit <a href="

IAB Sets Up Tablet Task Force, Praises The iPad And HTML5, Badmouths Flash

<img src="" class="shot2" />The <a href="">Interactive Advertising Bureau</a> (IAB) today announced that it has formed the <a

Online Advertising In The U.S Begins To Stabilize

<img src="" width="215" height="108" /> Online advertising revenues in the U.S. seem to be stabilizing. The Interactive Advertising

U.S. Internet Ad Revenues Decline 5.3% In First Half 2009

<img src="" width="215" height="189" />The IAB and PricewaterhouseCoopers released U.S. Internet advertising stats today for the first ha

IAB Reports 5 Percent Decline in U.S. Online Ad Revenues For First Quarter 2009

<img src="" width="215" height="117" /> More evidence just came in that the recession has come to online advertising (in case

IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV

<img src="" width="215" height="146" /> In an upbeat report this morning, the <a href="">Interactive Adver