integral ad science
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Integral Ad Science acquires bot detection company Swarm
Integral Ad Science is unveiling some new steps to combat ad fraudsters, including the acquisition of a bot detection company called Swarm. CEO Scott Knoll told me that he was particularly interested in Swarm’s technology for side channel analysis, a technique for examining a web browser to identify whether or not it’s a bot. That’s an area where Integral Ad Science has… Read More
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Nielsen And Integral Ad Science Expand Their Ad Viewability Partnership Beyond The US
Nielsen and Integral Ad Science are announcing that they’re taking their partnership international. Nielsen is best-known for its TV ratings system, but it has been expanding its measurement on the web, on social media, and on mobile. Back in 2012, it announced a partnership with Integral Ad Science (then known as AdSafe) to measure ad viewability (i.e., whether an ad was actually seen… Read More
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Integral Ad Science Raises $30M, August Capital-Led Round To Find High Quality Ad Impressions
Integral Ad Science, a company that evaluates the quality of ad placements, has raised $30 million in Series D funding. The funding was first disclosed in a regulatory filing and has been confirmed by CEO Scott Knoll, who said the round was led by August Capital (with existing investors participating). August’s Eric Carlborg is joining the Integral board. Read More
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