Instagram is internally testing the ability to create Reels that are up to 10 minutes in length, the company confirmed to TechCrunch on Wednesday. The social media giant says it is not testing the cap
Instagram announced today that it’s introducing updates to its Reels templates to make it even easier for users to create engaging short-form videos, as the social media giant continues to compe
Meta shared some updated engagement info around its platforms on its Q1 2023 quarterly earnings call on Wednesday, with Meta CFO Susan Li joining CEO and founder Mark Zuckerberg to field questions fro
As governments around the world express growing concerns about TikTok, its rival Instagram Reels is getting a series of updates aimed at creators. Meta announced today that it’s adding a dedicat
If you’re entering 2023 without a video content plan for your startup, you will be missing out on a significant resource for creating brand awareness and reaching more consumers.
All social media companies are in a race to win the short video war and Google is showing some progress against TikTok and Instagram. The search giant said during its latest earnings call that YouTube
Instagram is once again offering an in-app method for users to create shareable end-of-year content. The social network announced today that it’s rolling out a new Reels template that allows use
With Instagram's new ad placements and algorithm changes, it’s time to reconsider how you use its advertising tools.
Huge news for, like, five people: You can take videos on Horizon Worlds and share them to Facebook and Instagram Reels, Meta’s TikTok clone. At today’s Meta Connect event, the company form
Meta is going all in to expand the reach of its short video products. In the latest step to those offerings widely reachable, the company is launching a Facebook Reels API for developers to integrate
YouTube Shorts, the platform’s TikTok competitor, is rolling out a watermarking feature. That means that when creators make a short on YouTube, they won’t be able to download their video a
Instagram has announced a new feature that allows businesses to boost their Reels to turn them into ads in order to reach new audiences. Boosted Reels will appear in feed, Stories, the Reels tab and t
Instagram is testing a change that turns video posts into Reels, the company confirmed to TechCrunch. The company says the change, which is currently being tested with select users around the world, i
As it continues to chase TikTok, Meta today announced a series of updates and new features for its Reels products across both Facebook and Instagram. Most notably, it’s offering a Sound Sync fea
Meta announced during its Q1 2022 earnings call that Reels, its short-form video feature and TikTok rival, now makes up more than 20% of the time that people spend on Instagram. The company also noted
Instagram is testing Templates, a new feature that will allow Reels creators to use the same format as other videos, according to Business Insider. The feature is currently only available to a small g
Instagram head Adam Mosseri announced today that the company is going to tweak its ranking algorithm to highlight original content more on its platform. Following the announcement, a spokesperson for
Instagram is adding the ability for users to create and donate to fundraisers directly from Instagram Reels, the app’s short-form video feature and TikTok rival. The feature was announced along
After publicly launching in the U.S. this past September, Facebook Reels today is becoming globally available in more than 150 countries. The feature, which is a key part of Meta’s response to t
Snap announced today that it paid over $250 million to more than 12,000 creators this year on Spotlight, its TikTok clone. Unlike Snapchat’s friend-to-friend, ephemeral messaging, Spotlight allo
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