A group of security researchers say dozens of popular iPhone apps are quietly sharing the location data of “tens of millions of mobile devices” with third-party data monetization firms. Al
Beacon marketing company inMarket is unveiling a new technology that it calls Quantum Receptivity, which it says can help marketers figure out when they should show an ad to a shopper and have the
Looks like I might have to revise my perception of in-store beacons as technology that won't matter until a year or two or three from now (at best). I don't have industry-wide numbers, but on its own,
Today inMarket is beginning a huge rollout of iBeacons to grocery stores including Safeway and Giant Eagle locations in Seattle, San Francisco and Cleveland. The rollout will place the Bluetooth LE be