Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching sear
Convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers on platforms like Instagram, Pinterest, an
Goxip, a Hong Kong-based social shopping service, has raised $5 million to branch out into influencer marketing. The investment was led by Meitu, the $6 billion Hong Kong-listed company that develops
Facebook wants to turn mindless, passive video consumption into "time well spent," and now it's giving social media stars a powerful tool to foster communities around their content. Today Facebook lau
Amazon is expanding its Influencer Program beyond YouTube to also include Twitter and Instagram, the company announced on Thursday. First launched into beta earlier this spring, the program initially
Amazon’s Influencer Program, a service that allows social media personalities to earn commissions on the Amazon products they promote, is now accepting sign-ups from YouTube influencers who want
The Federal Trade Commission has put dozens of so-called influencers on notice for failing to adequately document the fact that their Instagram and such like posts are in fact thinly veiled ads for wh
Just how popular was that video of the mom laughing in her Chewbacca mask? And how did that video stack up against the mermaid pillow one that went viral in January? Are videos published by Last Week