Two of the biggest drivers of growth on social and e-commerce platforms have been food and influencers, so it should come as no surprise that startups are now getting in on the act in trying to combin
Actors are in the middle of a major, protracted battle with Hollywood over what role AI will be playing in the future of entertainment, and how they’ll be compensated for that when those AIs are
Vivek Ramaswamy is on TikTok now, thanks to Jake Paul. In the week since he joined the platform, Ramaswamy has amassed about 33,000 followers, secured an endorsement from one of the most polarizing cr
Content creation is work, but in such a rapidly shifting social media landscape, creators face an uphill battle fighting for fair pay and ownership of their content — typically without any instituti
Twitch streamers Kai Cenat and Fanum invited fans to Union Square on Friday for a real-life stream and giveaway. They promised to hand out gift cards, gaming PC equipment and PlayStation 5s. But the I
A new class action lawsuit alleges that several well-known finance YouTubers, including Graham Stephan, Andrei Jikh, Jaspreet Singh and others, should be held responsible for promoting now-disgraced c
TikTok stars Charli and Dixie D’Amelio have been working to translate their social media success into a business empire with help from their parents, Marc and Heidi. In addition to brand deals a
Building on the stream of announcements around creators and AR from its Partner Summit last week, Snap today introduced several more initiatives across advertising and content during its presentation
Some believe that online marketing and advertising, as we largely think of them today, are dying a slow death and is getting replaced by something else: the rise of the influencer/creator. Today, one
BintanGO has almost everything Indonesian creators need to monetize their content. First, there is its CreatorSpace, which helps them manage brand collaborations by measuring engagement and sending in
You can “collab” on Instagram, but what about on Twitter? The social network is continuing to work on a feature that would allow multiple users to co-author a tweet, which it’s refer
The D’Amelio family, including TikTok stars and digital creators Charli D’Amelio and sister Dixie, are formalizing their investments in startups with the launch of a new VC fund, 444 Capit
We used to describe celebrities like Kim Kardashian and Paris Hilton as “famous for being famous.” But the TikTok megastars featured on the Netflix docu-soap “Hype House” are famous for being
Ahead of a volatile retail season, one theme is clear: It’s a now-or-never moment for brands to adopt live shopping, expand their audience ownership and build a new community of influencers.
Alex Wilhelm is on a well-deserved vacation this week, so for the Equity Wednesday deep dive, we took the conversation to Twitter Spaces.
Music app Breakr this week announced a $4.2 million seed round, led by Slow Ventures. The latest raise follows $700,000 in funding led by Andreessen Horowitz’s TxO fund –a round the people beh
Instagram today will begin a new test around hiding Like counts on users’ posts, following its experiments in this area which first began in 2019. This time, however, Instagram is not enabling o
FameBit, YouTube’s influencer marketing platform acquired by Google in 2016, is today undergoing a rebranding. The new platform will now be called YouTube BrandConnect, and will remain open to e
Influencer marketing and the related area of sponcon have become a cornerstone of how the internet’s wheels spin: personalities attract traffic and buzz, and help shift not just sentiment but of
Raena, an Indonesian startup that helps social media influencers launch their own e-commerce brands, announced today that it has raised $1.82 million in seed funding. The round was led by Beenext, wit
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