influencers

Finance YouTubers sued over promotion of FTX

A new class action lawsuit alleges that several well-known finance YouTubers, including Graham Stephan, Andrei Jikh, Jaspreet Singh and others, should be held responsible for promoting now-disgraced c

D’Amelio family’s new footwear line to launch May 2023

TikTok stars Charli and Dixie D’Amelio have been working to translate their social media success into a business empire with help from their parents, Marc and Heidi. In addition to brand deals a

Snap unveils a Cameo partnership, new ad format and more original programming

Building on the stream of announcements around creators and AR from its Partner Summit last week, Snap today introduced several more initiatives across advertising and content during its presentation

Mavrck raises $135M, buys Linkin.bio maker Later in creator and influencer marketing consolidation

Some believe that online marketing and advertising, as we largely think of them today, are dying a slow death and is getting replaced by something else: the rise of the influencer/creator. Today, one

BintanGO wants to boost Indonesia’s creator economy

BintanGO has almost everything Indonesian creators need to monetize their content. First, there is its CreatorSpace, which helps them manage brand collaborations by measuring engagement and sending in

Twitter ‘Collabs’ feature could make it possible for users to co-author tweets with brands

You can “collab” on Instagram, but what about on Twitter? The social network is continuing to work on a feature that would allow multiple users to co-author a tweet, which it’s refer

D’Amelio family launches VC fund 444 Capital to invest up to $25M in high-growth startups

The D’Amelio family, including TikTok stars and digital creators Charli D’Amelio and sister Dixie, are formalizing their investments in startups with the launch of a new VC fund, 444 Capit

Netflix’s ‘Hype House’ shows the dark side of the creator economy

We used to describe celebrities like Kim Kardashian and Paris Hilton as “famous for being famous.” But the TikTok megastars featured on the Netflix docu-soap “Hype House” are famous for being

Brands considering a live-shopping strategy must lean on influencers

Ahead of a volatile retail season, one theme is clear: It’s a now-or-never moment for brands to adopt live shopping, expand their audience ownership and build a new community of influencers.

TikTok, influencers on the clock

Alex Wilhelm is on a well-deserved vacation this week, so for the Equity Wednesday deep dive, we took the conversation to Twitter Spaces.

Breakr raises $4.2M to connect influencers with emerging musicians

Music app Breakr this week announced a $4.2 million seed round, led by Slow Ventures. The latest raise follows $700,000 in funding led by Andreessen Horowitz’s TxO fund –a round the people beh

Instagram’s new test lets you choose if you want to hide ‘Likes,’ Facebook test to follow

Instagram today will begin a new test around hiding Like counts on users’ posts, following its experiments in this area which first began in 2019. This time, however, Instagram is not enabling o

YouTube’s FameBit rebrands as YouTube BrandConnect, shuts down its self-service program

FameBit, YouTube’s influencer marketing platform acquired by Google in 2016, is today undergoing a rebranding. The new platform will now be called YouTube BrandConnect, and will remain open to e

Verve, an events platform based around influencers, raises $60M and rebrands as Pollen

Influencer marketing and the related area of sponcon have become a cornerstone of how the internet’s wheels spin: personalities attract traffic and buzz, and help shift not just sentiment but of

Raena raises $1.82 million to help influencers in Southeast Asia launch their own consumer brands

Raena, an Indonesian startup that helps social media influencers launch their own e-commerce brands, announced today that it has raised $1.82 million in seed funding. The round was led by Beenext, wit

How startups can make influencer marketing work on a budget

Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because for them, it’s really not delivering the results to justify the hype...

A leaked look at Facebook’s search engine for influencer marketing

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching sear

Princeton study finds very few affiliate marketers make required disclosures on YouTube and Pinterest

Convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers on platforms like Instagram, Pinterest, an

Goxip raises $5M led by Meitu to build an influencer marketing platform for fashion in Asia

Goxip, a Hong Kong-based social shopping service, has raised $5 million to branch out into influencer marketing. The investment was led by Meitu, the $6 billion Hong Kong-listed company that develops

Facebook launches Creator app for influencers to build video communities

Facebook wants to turn mindless, passive video consumption into "time well spent," and now it's giving social media stars a powerful tool to foster communities around their content. Today Facebook lau
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