incentivized installs

What’s Better? Incentivized Or Non-Incentivized App-Install Campaigns

The concept of incentivized traffic for app-install campaigns is far from new, but there is still much debate in the industry regarding the advantages comparing rewarded versus non-rewarded campaigns.

Social Network Tsu Is Hacking The App Store’s Pay-Per-Download Rules

A newer, much-debated social network called Tsu has launched a workaround to Apple’s longtime ban on “incentivized” app installs (aka pay-per-installs). Technically, users are being

Incentivized Installs Not All Bad, Says New Study…But Consider The Source

Mobile users acquired through "incentivized" installs can be valuable, according to a new study, if managed properly. The term refers to users who download a mobile application in exchange for somethi